Email Marketing Executive

1 - 5 years

0 Lacs

Posted:1 day ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Role Overview: As an Email Marketing Executive, your role will involve strategizing, executing, and optimizing email campaigns targeted at both domestic and international audiences. You will be instrumental in fostering strong customer relationships, enhancing engagement, and ensuring the success of campaigns across various markets. Key Responsibilities: - Plan, design, and implement targeted email marketing campaigns tailored to diverse domestic and international audiences. - Collaborate with content and design teams to develop culturally relevant and localized email templates. - Segment and manage email lists to maximize deliverability and engagement. - Monitor key performance indicators (KPIs) like open rates, click-through rates, and conversions, and generate insightful reports. - Optimize campaigns based on performance metrics to achieve engagement and revenue targets. - Keep abreast of global email marketing trends and compliance requirements such as GDPR and CAN-SPAM. - Align closely with sales and marketing teams to synchronize email strategies with business objectives. - Develop and execute effective email marketing strategies in line with business goals. - Create and execute email campaigns, including content creation, audience segmentation, and scheduling. - Analyze campaign performance to generate reports for result optimization. - Monitor email deliverability, bounce rates, and other KPIs to uphold high campaign performance standards. - Stay updated on email marketing trends, tools, and best practices to enhance campaign efficiency. - Ensure adherence to email marketing regulations and compliance standards (e.g., GDPR, CAN-SPAM). Qualifications Required: - Bachelor's degree is a mandatory requirement. - Minimum of 1 year of experience in email marketing, preferably with exposure to international markets. - Proficiency in email marketing tools like Mailchimp, HubSpot, or similar platforms. - Excellent written and verbal communication skills focusing on audience-specific messaging. - Strong analytical skills to interpret data and drive informed decisions. - Basic knowledge of HTML/CSS for email customization is advantageous. - Understanding of cultural nuances and market-specific preferences is a bonus. About Us: We are a rapidly growing company serving both domestic and international markets with a mission to provide innovative and effective solutions to a diverse clientele. Join us as an Email Marketing Executive to contribute to expanding our reach and engagement through impactful email campaigns. Benefits: - Competitive salary in line with market standards. - Exposure to a dynamic and diverse market environment. - Opportunity to engage in domestic and international marketing strategies. - Experience a collaborative and supportive work culture. (Note: Work Location - In person) ,

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