Job description Position : Account Based Marketing (ABM) Manager Experience : 3 to 10 years relevant experience Location : Bangalore Working Days : 5 Days (Saturday & Sunday Off) Shift : 9.30 am to 6.30 pm (Work from Office) Education : Any Degree Salary : Negotiable Role Overview: The ABM Manager will be responsible for developing and executing highly targeted, multi-channel ABM campaigns to engage and convert high-value accounts. This role requires a mix of strategic planning, campaign execution, sales alignment, and data analysis to drive pipeline growth and customer expansion. Key Responsibilities: ABM Strategy & Execution: Develop and implement 1:1, 1:few, and 1:many ABM campaigns tailored to specific accounts or segments. Identify high-value target accounts in collaboration with sales and develop personalized marketing strategies. Leverage digital channels (email, LinkedIn, paid media, website personalization, webinars, etc.) to engage target accounts. Align closely with the sales team to ensure marketing efforts support revenue goals and pipeline growth. Sales & Marketing Alignment: Partner with sales to identify target accounts, develop messaging, and optimize outreach strategies. Provide sales teams with account intelligence, personalized content, and engagement insights. Organize ABM playbooks and enablement materials to ensure a seamless customer journey. Content & Personalization: Work with content and creative teams to develop personalized marketing assets for target accounts. Customize messaging and content based on account needs, industry trends, and buyer personas. Measurement & Optimization: Track, analyze, and report on ABM campaign performance, pipeline influence, and ROI. Optimize campaigns based on engagement metrics, conversion rates, and sales feedback. Use HubSpot to execute and measure ABM programs. Required Qualifications & Skills: 3-7 years of experience in B2B marketing, demand generation, or account-based marketing. Strong understanding of ABM frameworks (1:1, 1:few, 1:many) and demand generation strategies. Hands-on experience with marketing automation platforms and CRM tools (Hubspot preferred). Excellent cross-functional collaboration skills to align marketing and sales. Strong analytical skills with experience in campaign measurement and reporting. Exceptional copywriting and content marketing skills to craft compelling messages for targeted audiences. Knowledge of digital marketing channels (paid media, social, email, SEO, content syndication). Preferred Qualifications: Experience in B2B SaaS, Tech, or Enterprise marketing. Knowledge of intent data and predictive analytics for ABM targeting. Experience with event-driven marketing and account engagement tactics. Why Join Us? Opportunity to drive high-impact marketing programs targeting key enterprise accounts. Work in a fast-paced, collaborative environment with a focus on growth. Competitive salary, benefits, and career growth opportunities. Interested candidates kindly share your CV and below details to usha.sundar@adecco.com 1) Present CTC (Fixed + VP) - 2) Expected CTC - 3) No. of years experience - 4) Notice Period - 5) Offer-in hand - 6) Reason of Change - 7) Present Location -
