Email Marketing Executive

Role Overview :

The Email Marketing Executive will manage and optimize email marketing campaigns to increase audience engagement, improve deliverability, and drive conversions.

This includes email warm-up techniques, campaign execution, list management, and reporting.

The candidate will ensure compliance with email marketing best practices and continuously refine strategies for maximum impact.

Experience: 1-2 years in email marketing or a related field.

Key Responsibilities:

• Campaign Management: Plan, create, and execute end-to-end email campaigns. Develop compelling email content and templates using email marketing tools. Segment lists to ensure precise targeting and personalization.
• Email Warm-Up: Implement email warm-up strategies for new or low-reputation email domains. Gradually increase sending volumes while monitoring deliverability metrics. Use tools like Warmbox, Lemlist, or Mailreach to maintain sender reputation. Identify and resolve issues affecting inbox placement.
• Database Management: Manage and grow email subscriber lists. Clean and verify email lists to reduce bounce rates and improve deliverability. Ensure compliance with GDPR, CAN-SPAM, and other email regulations.
• Analytics and Reporting: Track performance metrics like open rates, click-through rates (CTR), and conversions. Generate detailed reports and offer actionable insights for campaign optimization.
• Optimization and Testing: Conduct A/B testing on subject lines, CTAs, and email content. Optimize email designs for mobile responsiveness and accessibility. Continuously refine warm-up processes to ensure long-term deliverability success.
• Tool Utilization: Use platforms like Mailchimp, HubSpot, or Klaviyo for campaign management. Leverage email warm-up tools to establish and maintain high sender reputation.

Skills:

Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot).

Experience with email warm-up tools and practices. Knowledge of email protocols (SPF, DKIM, DMARC).

Familiarity with HTML/CSS for email template design. Strong analytical and problem-solving skills.

Qualifications:

Bachelor’s degree in Marketing, Communications, or related field. Certifications in email or digital marketing (preferred).

Key Competencies:

Excellent written communication and copywriting skills.

Detail-oriented with the ability to manage multiple campaigns.

A data-driven mindset with a focus on results and optimization.

Knowledge of email deliverability best practices.

Job Type: Full-time

Work Location: In person