Digital Marketing Specialist

3 - 7 years

0 Lacs

Posted:1 week ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

You will be responsible for growing revenue through digital media by designing and executing marketing campaigns. Once campaigns are live, your role will involve extracting and analyzing data across various channels. The ideal candidate should have a Bachelor's degree or equivalent qualification. Proficiency in Google Ads management tools and platforms is essential. Strong skills in keyword research, ad copywriting, competitor analysis, ROI analysis, SEO, SEM, and experience in bid management and conversion tracking are required. Additionally, you should possess excellent written, verbal, and collaboration skills. Your key responsibilities will include managing and optimizing PPC campaigns on platforms such as Google Ads, understanding and implementing digital marketing campaigns tailored to client requirements, conducting keyword research, and analyzing performance data. You will also be expected to create compelling ad copies, perform A/B testing for optimal results, monitor and adjust bids to maximize ROI, track conversions, analyze campaign effectiveness, and conduct competitor analysis to identify improvement opportunities.,

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