Digital Marketing Specialist

5 - 9 years

4 - 9 Lacs

Posted:13 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

  • Hands-on experience with Meta, Google, and App advertising platforms
  • Proven ability to manage segmented App campaigns across user lifecycle and geographies.
  • Strong analytical skills; proficient in dashboards, attribution tools and Excel/Sheets
  • Skilled in editorial writing and campaign-aligned content creation across ads, landing pages, and notifications
  • Experience with mobile marketing, app installs, deep linking, and post-install tracking
  • Creative thinker with a performance-driven mindset and A/B testing experience
  • Google Ads and Meta Blueprint certifications preferred
  • Proactive with commitment to continuous learning

Role/Profile

  1. App Campaigns/Notifications management
  2. Customer segmented campaigns based on recommendation engine and watch history
  3. Launch, monitor, and optimize paid campaigns on Meta Ads Manager, Google Ads (Search, Display, YouTube), WhatsApp for App and other services
  4. Editorials
  5. Collaboration and content strategy
  6. Campaign Analytics

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Broadcast Media Production and Distribution

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