Ecommerce Manager

Company Description

Purplle, established in 2012, is one of India's foremost omnichannel beauty destinations, offering a curated platform with over 1,000 brands, 60,000 products, and more than 7 million monthly active users. With 6,000+ offline touchpoints and 8 exclusive stores, Purplle has emerged as a leader in both online and offline retail. The company has successfully scaled its private D2C brands, including FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae, delivering a highly personalized shopping experience for customers using user personas, AI-driven recommendations, and interactive tools. As India's 102nd unicorn in 2022, Purplle is backed by prominent global investors and is poised to continue its growth with the support of a 3,000+ member team in the rapidly expanding beauty sector.

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Position Overview

The eCommerce Demand Planner is responsible for developing accurate demand forecasts and ensuring optimal inventory availability across eCommerce platforms, dark stores, and FCs. The role focuses on maintaining the right stock levels to support business growth, campaign readiness, and high service levels while minimizing excess inventory and stock-outs.

This role requires a strong analytical mindset, hands-on experience with eCommerce supply dynamics, and the ability to collaborate across commercial, supply chain, and sourcing functions to enable efficient and data-driven planning.

Key Responsibilities

1. Demand Forecasting

Develop and maintain weekly and monthly SKUplatformlocation

forecasts (including FCs, DCs, and dark stores).

Incorporate patterns, sales trends, new launches, and marketing

campaigns into demand forecasts.

Track and improve forecast accuracy (MAPE, Bias) through data analysis

and regular model refinements.

2. Inventory Planning & Replenishment

Monitor inventory health across eCommerce FCs, DCs, and dark stores to

ensure availability while minimizing excess.

Coordinate replenishment and transfer planning to maintain optimal Days of

Inventory (DOH) and service levels.

Work closely with sourcing and supply teams to align inbound plans with

forecasted demand and campaign peaks.

3. Data Analysis & Reporting

Build and manage dashboards on inventory health, fill rates, forecast

performance, and sales velocity across platforms and dark stores.

Analyze category and SKU-level trends to identify high-velocity, slow-

moving, or at-risk products.

Provide actionable insights for inventory allocation, markdowns, and

assortment optimization.

4. Cross-Functional Collaboration

Collaborate with Category, Marketing, Supply Chain, and Sourcing teams

to align demand with business and campaign plans.

Support weekly S&OP reviews by presenting demand, inventory, and

forecast insights.

Communicate proactively on demand surges, supply risks, and inventory

constraints to key stakeholders.

5. Process Improvement Capability Building

Identify opportunities to improve forecasting accuracy, automate

reporting, and optimize planning workflows.

Partner with BI/Tech teams to enhance data integration, dashboards, and

visibility across systems.

Qualifications & Experience

Experience:

36 years of experience in eCommerce Demand Planning,

Inventory Management, or Supply Planning.

Strong understanding of eCommerce and Omnichannel operations,

including dark store models, FC/DC structures, campaign cycles,

and platform SLAs.

Proficiency in Excel for forecasting and analytics; hands-on exposure

to SQL, Python, or BI tools is a strong plus.

Skills:

Strong analytical and problem-solving abilities with high attention to

detail.

Excellent communication and collaboration skills to work across

cross-functional teams.

Comfort working with large datasets and making data-backed

recommendations.

Ability to thrive in a fast-paced, high-growth eCommerce

• environment with multiple channels and locations.