E Commerce Manager

Role & responsibilities

The role will oversee the look and feel of the company website and are responsible for generating sales via online channels

Shopify or Magento expert with knowledge about digital marketers, web and software developers who contribute to website traffic, design and structure.

Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting

Develop and implement ecommerce strategy in order to improve website performance

Work with developers to improve website speed

Work wth the marketing team or manage digital marketers in order to improve quality and traffic acquisition

Re-Platforming website to new CMS, making website mobile capable

Research market in order to discover new trends and technologies in order to improve website performance

Analyse various data in order to deliver data driven strategies in order to deliver top performance and achieve kpis

Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media

Develop content calendar and oversee website uploads and landing pages development

Report on performance

Drive operations across various e-com channels esp. Amazon & Flipkart

Building deeper engagement with the e-commerce platforms for business growth and achievement for planned volume and value growth

Working closely with e-commerce platforms to drive campaigns, pricing, discounting, promotions, offers

Coordination with Warehouse operation team Finance team for product logistics payment reconciliation

Ensuring good customer service by addressing and ensuring the timely resolution of customer issues or comments

Providing analysis and reporting on metrics such as weekly/monthly sales, cancellations, regional delivery matrix, offers performance

Skills, Knowledge and Experience:

Minimum 3 to 5 years experience in a similar role

Bachelors degree in Digital Marketing or related field.

Knowledge of implementing digital marketing concepts such as PPC, SEO, social media, display and affiliate channels.

Confidence developing and overseeing retail and eCommerce-focused digital marketing strategies.

Excellent understanding of UX, web design, customer flow and web analysis.

Confidence in traffic analysis, reporting tools and optimisation.

Knowledge of Attribution modelling, website speed optimisation, A/B testing, conversion management, sales journey optimisation, traffic analysis and reporting tools.

Understanding and experience in, UX, Adobe Photoshop, InDesign, Dreamweaver and Google Analytics

High proficiency in relevant tools, Adobe Photoshop, InDesign, Dreamweaver and Google Analytics.

Broad experience of attribution modelling, website speed optimisation, A/B testing, conversion management, sales journey optimisation.

Strong MarTech background, with experience managing marketing and tech teams