Job
Description
The ideal candidate will have a deep understanding of e-commerce platforms, digital marketing, and customer experience. You will be responsible for overseeing the day-to-day operations of our online store, optimizing product listings, and implementing strategies to enhance sales performance. Key Responsibilities: E-Commerce Strategy Development: Develop and implement a comprehensive e-commerce strategy aligned with company goals and market trends. Identify and capitalize on new e-commerce opportunities to drive revenue growth and brand visibility. Manage pricing, product assortments, and online promotions to optimize sales. Platform Management: Oversee day-to-day operations of the company's e-commerce website(s), ensuring a seamless user experience and high conversion rates. Collaborate with web development teams to implement website improvements, new features, and ensure smooth integration with other systems (e.g., CRM, ERP). Manage product listings, content updates, and promotions to ensure all information is accurate, timely, and optimized for the customer experience. Digital Marketing & Campaigns: Lead and coordinate digital marketing campaigns (e.g., SEM, SEO, email marketing, social media, display ads) to increase website traffic, brand awareness, and sales. Collaborate with marketing teams to create and optimize campaigns, including content, graphics, and offers tailored for the e-commerce platform. Monitor and report on campaign performance, providing insights and recommendations for optimization. Analytics & Reporting: Analyze website traffic, sales data, and customer behavior to make data-driven decisions and improve conversion rates. Track key performance indicators (KPIs) such as average order value (AOV), customer lifetime value (CLV), cart abandonment rates, and return on ad spend (ROAS). Prepare weekly and monthly reports for senior leadership, outlining performance, trends, and opportunities for growth. Customer Experience & Retention: Work closely with customer service teams to ensure excellent customer support, resolving issues related to online orders, product availability, and returns. Enhance the overall customer journey by improving site navigation, optimizing checkout processes, and ensuring mobile responsiveness. Develop and implement customer retention programs such as loyalty programs, re-engagement campaigns, and personalized marketing initiatives. Vendor & Supplier Management: Collaborate with third-party vendors and logistics partners to manage product inventory, fulfillment processes, and shipping strategies. Negotiate contracts with e-commerce platforms, payment providers, and service vendors to secure competitive rates and service levels. +Team Leadership & Collaboration: Manage a team of e-commerce specialists, ensuring that objectives and KPIs are met. Collaborate cross-functionally with sales, marketing, product, and IT teams to ensure alignment on business goals and priorities. Skills and Qualifications: Education: Bachelors degree in Business, Marketing, Digital Media, or a related field. MBA or relevant advanced degree preferred. Experience: 3+ years of experience in e-commerce management, digital marketing, or a related field, with a proven track record of driving online sales growth. Skills: Strong understanding of e-commerce platforms (e.g., Shopify, Magento, WooCommerce, BigCommerce) and related technologies. Expertise in digital marketing channels, including SEO, SEM, social media, email marketing, and affiliate marketing. Proficiency in analytics tools (Google Analytics, Adobe Analytics, etc.) and reporting tools (Excel, Tableau, etc.). Solid knowledge of customer behavior analysis and conversion optimization techniques. Familiarity with online payment systems, order management, and fulfillment logistics. Soft Skills: Strong leadership, communication, and interpersonal skills. Analytical mindset with the ability to interpret data and make actionable decisions. Problem-solving and troubleshooting capabilities. Ability to work under pressure and meet tight deadlines in a fast-paced environment.
