E-commerce Manager

Introduction RPSG Group

1. E-commerce, Q-commerce & Amazon Strategy

• Develop and execute the

  D2C, marketplace (Amazon), and Q-commerce (Blinkit, Zepto, Instamart, etc.) strategy

  .
• Identify growth opportunities and optimize

  sales performance

  across platforms.
• Align business goals with digital commerce operations and ensure revenue targets are met.

2. Amazon Store Management

• Manage

  Amazon Seller Central & Amazon Advertising

  to optimize sales.
• Oversee

  Amazon SEO, PPC campaigns (Sponsored Ads, DSP, etc.), and product rankings

  .
• Improve Amazon Buy Box win rate and

  A+ content optimization

  .
• Monitor

  seller ratings, reviews, and customer experience

  on Amazon.
• Track and manage Amazon fees, commissions, and profitability.

3. Performance Marketing & Customer Acquisition

• Plan and execute

  paid campaigns (Meta, Google Ads, Amazon Ads, Q-commerce ads, etc.)

  to drive traffic and conversions.
• Optimize ad spend across

  Google, Facebook, Instagram, and Amazon Ads

  to improve ROAS.
• Implement

  retargeting, lookalike audiences, and conversion rate optimization (CRO)

  .
• Work with the marketing team for

  influencer marketing and organic brand visibility

  .

4. Online Store & Quick Commerce Platform Management

• Oversee

  D2C website (Shopify, WooCommerce, etc.) and Q-commerce platform listings

  .
• Ensure

  real-time inventory sync

  across Amazon, Q-commerce, and D2C platforms.
• Optimize Q-commerce operations for

  fast-moving SKUs and demand fluctuations

  .
• Negotiate with

  Q-commerce platforms & Amazon for better visibility, margins, and promotions

  .

5. Performance Analytics & Data-Driven Decision Making

• Track and analyze

  e-commerce & Q-commerce KPIs

  , including:

• E-commerce & Amazon:

  Conversion Rate, AOV, CAC, ROAS, CLV, Buy Box Percentage.

• Q-commerce:

  Order fulfillment time, stock availability, SKU performance, SLA compliance.
• Use

  Google Analytics, Amazon Seller Reports, and ad platforms

  for insights.
• A/B test landing pages, product listings, and ad creatives.

6. Logistics, Fulfillment & Operations

• Coordinate with

  warehouses & delivery partners

  for seamless fulfillment.
• Manage

  Amazon FBA/FBM

  inventory to maintain

  high IPI (Inventory Performance Index)

  .
• Ensure

  on-time fulfillment & SLA compliance for Q-commerce platforms

  .
• Optimize inventory planning based on demand forecasting.

7. Customer Experience & Retention

• Improve

  customer reviews, ratings, and Q-commerce feedback

  .
• Implement

  loyalty programs, personalized recommendations, and CRM strategies

  .
• Optimize the

  returns/refunds process across Amazon, Q-commerce, and D2C

  .

8. P&L Management & Vendor Negotiation

• Manage the

  e-commerce & Q-commerce P&L to ensure profitability

  .
• Negotiate

  vendor contracts, Q-commerce commissions, and Amazon ad spends

  .
• Identify new product opportunities and category expansions.

9. Tech & Automation

• Use AI-driven

  pricing, chatbots, automation tools, and ERP integrations

  .
• Ensure smooth integration of

  OMS (Order Management System) and fulfillment tools

  .

10. Compliance & Data Security

• Ensure compliance with

  Amazon policies, Q-commerce terms, and taxation (GST, TDS, etc.)

  .
• Implement data security and

  privacy measures for customer information

  .

Profile: