Director/ Vice-President

Key Responsibilities:

• Marketing Strategy
• Develop and execute comprehensive marketing strategies to enhance brand awareness and drive audience engagement
• Collaborate with cross-functional teams to align marketing initiatives with overall business objectives
• Monitor market trends and competitor activities to identify opportunities and threats
• Branding and PR
• Oversee the development and maintenance of a strong brand identity
• Manage public relations efforts to build positive relationships with media and key stakeholders
• Ensure consistent messaging across all communication channels
• Communication Media
• Lead the development of communication plans to convey the company's vision and values
• Manage the creation of compelling content for media channels, including press releases, blog posts, and social media
• Promotion
• Plan and execute promotional campaigns to drive traffic and engagement
• Collaborate with partners and influencers to expand reach and enhance promotional activities
• Monitor and analyse campaign effectiveness to optimize future strategies
• Content Creation
• Oversee the full content creation process for short movies, teasers, trailers, and product launches across YouTube and other platforms
• Develop creative concepts and coordinate with production teams for high-quality output
• Use analytics and audience insights to refine content strategy and increase viewership
• YouTube Channel Experience
• Manage a YouTube channel with proven success in producing short films, trailers, and promotional content
• Execute influencer marketing strategies, master classes, and craft school initiatives
• Digital Marketing and Media
• Recruit and lead a team with strong expertise in digital marketing, media, PR, branding, and communications
• Utilize live productions and content syndication to strengthen the digital presence
• Brand Hosting
• Partner with the CEO to represent the brand effectively in media and live events
• Ensure brand messaging aligns with executive leadership vision

Skills (comma-separated):

Marketing strategy, brand development, public relations, digital marketing, content creation, campaign management, influencer marketing, YouTube channel management, short film production, video editing, media relations, communication planning, social media strategy, creative direction, promotional strategy, analytics and audience insights, cross-functional collaboration, leadership, brand hosting, live event production.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field (Master's preferred)
• Minimum 8 years of experience in marketing, branding, and content creation in the entertainment industry
• Strong understanding of digital marketing trends, content distribution, and audience engagement
• Proven ability to execute successful promotional campaigns
• Proficiency in video production and editing tools
• Excellent communication, leadership, and collaboration skills