Role Summary and Impact
We are currently looking for a Director Strategy to join us for one of the biggest global brands. In this role, you will drive the end-to-end strategic planning for all brands in the portfolio, brand activations and consumer media journeys to deliver brand goals.
Reporting of the role
This role reports to Senior Director - Strategy
3 best things about the job:
- Application of business growth models, brand media mapping and marketing frameworks to design a custom marketing roadmap for brands that will deliver ambitious business growth short term and long term.
- You will work with client specialist teams and external partners in conceptualizing, developing and bringing partnerships idea to life in the form of IPs/ Program, platforms and Partners. Interaction with senior decision makers, CMOs and CEOs at client end to present the WPP media s perspective and become a trusted partner in their growth plans
- Work with regional & local cross-functional specialist teams on planning, activation, data and measurement to make sure it is addressing the strategic roadmap laid out for the business. You ll own strategic project approval & closure till execution handshake.
Measures of success
In three months, you would have:
- Be fully immersed in strategic brand challenges & campaigns, AI-led audience profiling, media understanding, cultural context & best campaigns in the competitive set nationally and globally
- Bringing superior understanding of audiences, category, competitive landscape, best practices and growth models to the client portfolio we handle. Eg: Rising rise of live experiences in GenZ impacting content consumption and hence reduced impact of digital investments.
- Distilling this understanding into implications on brand & campaign strategy & partnerships for upcoming campaigns, product launches and regional activations & reviews.
In six months, you would have:
- Demonstrate strong understanding of brand challenges, consumers, cultural activation/partnership spaces and regional nuances
- 4 key client engagements with senior stakeholders delivering strategic roadmaps
- Collating audiences x brand learnings and creating strategic playbooks by brand
- Land 3 super-sized partnership projects on the large brands (IP/ Programs/ Platforms) along with buzz-worthy innovations on individual touchpoints and as standalone/ integrated campaigns
- Recommend and drive content partnerships as part of overall brand strategy.
In 12 months, you would have:
- Interpret insights, learnings, data/tool outputs and drive brand strategic recommendations
- Interact with diverse specialist teams, engaging them to work on your brief, curate and enhance their ideas so that they are on brand goals.
- Mentor the team to proactively & reactively work on Strategy & partnership briefs within deadlines
- Communicate emerging opportunities and best in class work with client teams to keep them engaged and responsive
Responsibilities of the role:
- Demonstrate strong understanding of brand challenges, consumers, cultural trends and regional nuances.
- Interpret data/tool outputs and drive storytelling to develop E2E briefs on brands.
- Interact with diverse specialist teams, engaging them to work on your brief, curate and enhance their ideas so that they are on brief.
- Mentor the team to proactively & reactively work on E2E briefs within deadlines.
- Communicate emerging opportunities and best in class work with client teams to keep them engaged and responsive.
Skills and Experience
- Ability to work under pressure
- Strong ability to dissect complex brand, market, competitive, and internal data to build brand strategy and achieve brand goals
- Expertise in tools like TGI, GWI and AOP & scenario planning
- Experience in Media & platforms
- Strong communication & presentation skills
- Presenting a compelling strategic narrative to diverse audiences: senior leadership, client teams, and external partners.
- Persuasion and negotiation to gain stakeholder buy-in
- Problem-Solving & Critical Thinking
- 8+ years of progressive leadership in strategy, planning, consulting, or media roles.
