Director of Marketing and Communications

About Wellness Extract:
Wellness Extract is a global health and wellness company committed to providing premium quality, science-backed supplements and wellness solutions. With a strong focus on ecommerce and digital innovation, we aim to empower individuals to lead healthier lives through accessible wellness products and resources.

Position Summary:
We are seeking a highly experienced and strategic Marketing Program Manager to lead and oversee our dynamic marketing department. This individual will manage cross-functional teams, including Graphic Design, Digital Marketing (SEO, SEM, PPC, Email), Content Writing, and Shopify Development teams. The ideal candidate is a tech-savvy marketing expert with exceptional leadership and communication skills, possessing a minimum of 10 years in marketing, including 6+ years specifically in the ecommerce sector.

Team Leadership & Management:

• Lead, mentor, and manage marketing teams including graphic designers, digital marketers, content writers, and Shopify developers.
• Foster a collaborative, high-performing, and innovative team culture.
• Manage workload distribution, ensure deadlines are met, and team goals are aligned with company objectives.

Strategic Planning & Execution:

• Develop and implement end-to-end marketing strategies to support ecommerce growth and customer acquisition/retention.
• Define and track KPIs across all marketing channels and ensure continuous optimization.
• Manage budgets, timelines, and resource allocation for marketing campaigns and initiatives.

Digital Marketing Oversight:

• Oversee SEO, SEM, PPC, email marketing, and conversion rate optimization efforts.
• Monitor analytics and campaign performance, using data to drive continuous improvements.
• Stay ahead of digital trends, platform updates, and emerging tools.

Brand & Content Management:

• Ensure brand consistency across all marketing channels.
• Collaborate with content writers and designers to deliver high-quality, engaging, and compliant content.

Platform & Technology Management:

• Collaborate with the Shopify development team to optimize the website for performance, user experience, and sales conversion.
• Utilize marketing tools and automation platforms to streamline campaigns and reporting.

Cross-functional Collaboration:

• Work closely with Product, Sales, and Customer Experience teams to align marketing efforts with business objectives.
• Serve as the communication bridge between departments for marketing-related initiatives.

Our Requirements:

• 10+ years of experience in Marketing, with at least 6+ years in Ecommerce Marketing.
• Proven track record of successfully leading cross-functional teams.
• Deep understanding of digital marketing channels including SEO, SEM, PPC, and Email Marketing.
• Strong familiarity with Shopify and ecommerce operations.
• Excellent communication, leadership, and project management skills.
• Highly organized, data-driven, and detail-oriented.
• Tech-savvy with hands-on experience in tools such as Google Analytics, Meta Ads Manager, Klaviyo, SEMrush, Shopify apps, and marketing automation platforms.
• Bachelor's degree in Marketing, Business, Communications, or related field (MBA or equivalent is a plus)

Preferred Skills:

• Experience in the health and wellness or supplements industry.
• Knowledge of international ecommerce and global marketing strategies.
• Familiarity with A/B testing, CRO strategies, and UX best practices.

Why Join Wellness Extract?

• Opportunity to make a meaningful impact in a fast-growing wellness company.
• Collaborative and innovative work environment.
• Competitive salary and benefits.
• Career growth opportunities in a global ecommerce business.

Job Type: Full-time

Pay: ₹1,300,000.00 - ₹1,600,000.00 per year

Benefits:

• Cell phone reimbursement
• Flexible schedule
• Health insurance
• Internet reimbursement
• Paid sick time
• Paid time off

Schedule:

• Day shift

Ability to commute/relocate:

• Ambala, Haryana: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Digital marketing: 10 years (Required)
• E-Commerce: 6 years (Required)
• Marketing: 10 years (Required)

Location:

• Ambala, Haryana (Preferred)

Work Location: In person