Director - Marketing Analytics

Key Responsibilities

• Analytics Strategy & Execution:

  Define and implement a comprehensive marketing analytics strategy, including KPIs, dashboards, and attribution models to track performance across all channels and campaigns.

• Reporting & Business Reviews:

  Lead the creation of regular marketing reports and dashboards that communicate pipeline contribution, funnel metrics, ROI, and actual vs. target performance. Own and run the

  Weekly Business Review (WBR)

  to guide executive actions.

• Cross-Functional Insights & Decision Support:

  Partner with marketing, sales, finance, and operations teams to translate data into actionable insights, optimize GTM investments, and improve marketing effectiveness across segments.

• Attribution & Measurement Systems:

  Leverage tools like

  Salesforce, Outreach, Hubspot and BI platforms

  to develop advanced attribution frameworks, track customer journeys, and evaluate campaign and content performance.

• Data Quality & Governance:

  Work closely with operations and technology teams to ensure data integrity, hygiene, and consistency across marketing systems and analytics infrastructure.

• Forecasting & Planning:

  Support marketing leadership in developing data-driven forecasts, budget allocation models, and pipeline coverage analysis to improve strategic planning.

Qualifications

• 10+ years of experience in

  marketing analytics, marketing operations, or revenue analytics

  , preferably in B2B SaaS or high-growth environments.
• Bachelors or Masters degree in

  Economics, Statistics, Engineering, Mathematics

  , or a related quantitative discipline.
• Proven experience creating and scaling

  marketing performance dashboards

  and analytics frameworks across complex funnel structures.
• Strong command of

  BI tools (e.g., Tableau, Power BI, Looker)

  and fluency in marketing tech platforms like

  Hubspot, Salesforce, and Google Analytics

  .
• Advanced Excel/Google Sheets skills, with hands-on experience in

  data modeling

• Strong understanding of

  attribution methodologies

  and how to tie marketing actions to pipeline and revenue impact.
• Exceptional communication and storytelling skills - able to present data clearly to executives and cross-functional teams.
• High attention to detail, structured thinking, and a relentless focus on performance improvement.

Preferred Experience

• Experience working in

  marketing operations or revenue operations

  with a deep understanding of demand generation and funnel metrics.
• Exposure to

  product-led growth (PLG) metrics

  and self-serve funnel analytics.
• Familiarity with SQL, Power BI and marketing data warehouses is a plus.