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Director - Marketing Analytics

10 - 15 years

32 - 40 Lacs

Posted:5 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Zenoti is seeking a data-driven leader to serve as the

Director - Marketing Analytics

, responsible for defining and driving the marketing analytics strategy that powers our global growth engine. This role will lead the development and execution of a robust analytics framework to measure marketing performance, support strategic decision-making, and deliver insights that directly impact revenue outcomes.
You will be the linchpin between Marketing, Sales, and Finance, bringing clarity through data. The ideal candidate has deep expertise in sales and marketing measurement, website analytics, attribution, and reporting systems, and is passionate about building scalable, insight-rich dashboards and KPIs that guide GTM leaders.

Key Responsibilities

  • Analytics Strategy & Execution:

    Define and implement a comprehensive marketing analytics strategy, including KPIs, dashboards, and attribution models to track performance across all channels and campaigns.
  • Reporting & Business Reviews:

    Lead the creation of regular marketing reports and dashboards that communicate pipeline contribution, funnel metrics, ROI, and actual vs. target performance. Own and run the

    Weekly Business Review (WBR)

    to guide executive actions.
  • Cross-Functional Insights & Decision Support:

    Partner with marketing, sales, finance, and operations teams to translate data into actionable insights, optimize GTM investments, and improve marketing effectiveness across segments.
  • Attribution & Measurement Systems:

    Leverage tools like

    Salesforce, Outreach, Hubspot and BI platforms

    to develop advanced attribution frameworks, track customer journeys, and evaluate campaign and content performance.
  • Data Quality & Governance:

    Work closely with operations and technology teams to ensure data integrity, hygiene, and consistency across marketing systems and analytics infrastructure.
  • Forecasting & Planning:

    Support marketing leadership in developing data-driven forecasts, budget allocation models, and pipeline coverage analysis to improve strategic planning.

Qualifications

  • 10+ years of experience in

    marketing analytics, marketing operations, or revenue analytics

    , preferably in B2B SaaS or high-growth environments.
  • Bachelors or Masters degree in

    Economics, Statistics, Engineering, Mathematics

    , or a related quantitative discipline.
  • Proven experience creating and scaling

    marketing performance dashboards

    and analytics frameworks across complex funnel structures.
  • Strong command of

    BI tools (e.g., Tableau, Power BI, Looker)

    and fluency in marketing tech platforms like

    Hubspot, Salesforce, and Google Analytics

    .
  • Advanced Excel/Google Sheets skills, with hands-on experience in

    data modeling

  • Strong understanding of

    attribution methodologies

    and how to tie marketing actions to pipeline and revenue impact.
  • Exceptional communication and storytelling skills - able to present data clearly to executives and cross-functional teams.
  • High attention to detail, structured thinking, and a relentless focus on performance improvement.

Preferred Experience

  • Experience working in

    marketing operations or revenue operations

    with a deep understanding of demand generation and funnel metrics.
  • Exposure to

    product-led growth (PLG) metrics

    and self-serve funnel analytics.
  • Familiarity with SQL, Power BI and marketing data warehouses is a plus.

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Zenoti
Zenoti

Technology / Software

Austin

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