Director - International Market Expansion

Director - International Market Expansion

Your Role

• Market Research & Feasibility Assessment

  : Evaluate high-potential market opportunities based on factors such as internet penetration, content trends, economic conditions, competition, and local consumer behavior, cultural preferences, and regulatory environments. You'll work closely with research teams to provide clear,

  data-driven insights

  .

• Market Entry Strategy

  : Explore various market entry approaches such as direct investment, joint ventures, and partnerships. You'll also explore collaborations with local distributors (e.g., telcos, ISPs, device manufacturers, payment providers, etc.) to

  accelerate market entry

  .

• Go-to-Market Strategy

  : Develop and execute tailored

  go-to-market strategies

  for new markets, including market positioning, user acquisition, content localization, and partnership development.

• Partnership

  : Lead relationships with key partners,

  negotiating terms and structuring deals

  to ensure mutually beneficial outcomes that align with FanCode's strategic goals and drive growth in target markets.

• Cross-Functional Collaboration

  : Work closely with internal teams (content, marketing, legal, finance, product & tech) to ensure

  alignment of market expansion strategies

  with overall business objectives.

Must-Haves

• Minimum 10-12 years experience

  in leading

  market entry initiatives/cross-border expansion

  of media products, preferably in the

  Asia Pacific or EU region

  , with some exposure to digital.
• A true

  Sports fan

  , with a strong understanding of industry trends in the Sports industry.
• Ability to

  think strategically and execute methodically

  . Adept at making data-driven decisions.
• Excellent

  communication skills

  , with the ability to engage effectively with senior leadership and collaborate across teams.

• People-oriented and affable

  , with an aptitude to keep pace in a dynamic environment.