Director -Growth-Bangalore

Job Category: Marketing
Job Type: Full TimeJob Location: BangaloreSalary: open to discussYears of Experience: 10+ yrs Director User Acquisition & Growth Marketing (Bangalore)

You will own and drive the global UA, growth and digital marketing strategy across all platforms for a suite of social casino games. This leadership role involves building and managing a high-performing UA and growth team, overseeing large-scale budgets and delivering sustainable, scalable user growth through paid campaigns, funnel optimization and innovative acquisition, retention and engagement initiatives. You will be responsible for driving full-funnel growth strategies from awareness to monetization while fostering a culture of experimentation and data-driven decision making.

Core Responsibilities

•  Drive full-funnel growth strategy- acquisition, activation, engagement, retention, and monetization with a focus on optimizing user lifetime value (LTV) and reducing churn
• Build and scale systems for growth experimentation, including rapid A/B testing, audience segmentation, and personalized user journeys
• Identify and unlock new growth levers such as referral programs, influencer marketing, cross-promotion, web-to-app strategies, and SEO/ASO enhancements
• Collaborate with product and live ops teams to integrate growth initiatives into gameplay loops and in-app engagement
• Develop and manage a robust growth analytics framework to measure cohort behavior, funnel conversion, and campaign incrementality
• Lead the integration of retention campaigns (push, email, in-app) into the broader growth strategy to maximize user value over time
• Evaluate and implement AI-driven tools for predictive modeling, creative automation, and user targeting to scale efforts efficiently
• Champion a culture of data-driven decision making and continuous iteration across the growth team
• Define and execute the overall UA and digital strategy, aligned with company goals across global markets
• Build, lead and mentor a team of UA specialists
• Oversee planning, execution and optimization of UA campaigns across Meta, Google Ads, Apple Search Ads, programmatic DSPs, and other emerging channels.
• Collaborate closely with production and art and marketing teams to ideate and iterate on ad creatives that maximize CTR, ROAS and other relevant KPIs
• Leverage deep analytical expertise to forecast, track KPIs, model LTV, and optimize CAC and ROI at scale
• Work with Analytics and Engineering teams to enhance attribution frameworks, tracking infrastructure and reporting tools (e.g. Appsflyer /Adjust)
• Stay ahead of industry trends, competitor strategies, privacy regulation changes and evolving platform capabilities
• Manage and strategically allocate UA budgets, ensuring optimal spend efficiency while delivering transparent performance reporting to executive leadership

Desired Profile:

• Minimum of 12-15 years of progressive experience in user acquisition/ digital marketing, with at least 10 years in senior leadership roles driving large-scale growth initiatives
• Ability to work in a startup ecosystem and have the bend to create processes and workflows from scratch. 
• Expertise in campaign management on platforms like Meta, Google UAC etc. ideally in the gaming or entertainment sector
• Deep understanding of analytics platforms, MMPs, attribution models and cohort analysis
• Strong leadership, strategic thinking and communication skills
• Bachelors or Masters degree in Marketing, Business, Data Science, or related fields
• Experience in social casino or real-money gaming sectors
• Familiarity with AI-driven UA automation tools and in-house UA platforms
• Global market exposure, particularly US and Tier-1 markets