Digital Performance Marketing

EC-Council

www.eccouncil.org

Role Overview:

• Paid Media Management:

• Plan, execute, and optimize paid campaigns on platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and other relevant paid marketing channels.
• Clear understanding of all paid campaign metrics & terminologies.
• Implement audience segmentation and targeting strategies to maximize lead quality, quantity and conversion rates.
• Identify lead generation and optimization opportunities across digital channels and platforms.

• Budget & ROI Optimization:

• Manage monthly budgets effectively to achieve CPL (Cost per Lead) and CPA (Cost per Acquisition) targets.
• Continuously monitor and adjust bids, budgets, and creatives for optimal performance.

• Analytics & Reporting:

• Track campaign performance using Google Analytics, CRM dashboards, and ad platform analytics.
• Prepare weekly/monthly reports highlighting KPIs such as impressions, CTR, CPL, and conversion/enrolment rates.
• Implement feedback on leads received from Sales team & accordingly tweak campaigns to improve performance.
• Thorough understanding of digital marketing tags Google Conversion tracking tags, Facebook Pixel, LinkedIn Insights tag, Google Analytics tag, and remarketing tags.

• Creative & Landing Page Coordination:

• Collaborate with design and content teams to develop high-performing ad creatives and landing pages.
• Assist with brainstorming new and creative campaigns to align with brand goals and expectations.
• Conduct A/B testing for ads and landing pages to improve conversion rates.

• Compliance & Quality:

• Ensure all campaigns comply with platform policies and brand guidelines.
• Maintain lead quality standards aligned with Sales team requirements.

Required Skills & Qualifications:

• Bachelor's degree in Marketing, Business, or related field.
• 5-7 years of experience in

  performance marketing

  with a focus on lead generation.
• Hands-on experience with

  Google Ads, Facebook Ads Manager, LinkedIn Ads

  , and other paid platforms.
• Strong analytical skills and proficiency in tools like

  Google Analytics, Tag Manager, and Microsoft Excel

  .
• Familiarity with

  CRM systems

  and lead tracking processes.
• Excellent communication and collaboration skills.

Preferred Qualifications:

• Experience in

  EdTech or higher education marketing

  .
• Knowledge of

  US market dynamics

  and audience behavior.
• Certification in Google Ads or Facebook Blueprint.
• Well versed with CRM modules for monitoring leads and sales funnels.
• Someone with experience of having worked in an ed-tech firm a plus.

KPIs for Success:

• Achieve monthly

  lead volume and CPL targets with the budgets defined.

• Improve

  conversion rates

  from lead to enrollment.
• Maintain

  ad spend efficiency

  and ROI.

Additional Information

EC-Council is an equal opportunity workplace and an affirmative action employer. We are committed to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. We do not discriminate based on these or any other characteristics protected by applicable laws or regulations in the locations where we operate.

EC-Council is dedicated to working with and providing reasonable accommodations to individuals with disabilities. If you have a medical condition or disability that limits your ability to complete any part of the application process and require reasonable accommodation, please contact us at ecchr@eccouncil.org and let us know how we can assist.

To be eligible for this position, candidates must be able to provide proof that they are either a citizen of the country or have legal authorization to work in the country where the position is posted and are currently residing there. EC-Council does not offer employment to ineligible candidates and reserves the right to revoke employment in case the candidate loses the authorization to work.

If, as part of the recruitment process, you are required to complete or submit any form of work, project, case study, or assignment, please note that such material will be considered the exclusive property of EC-Council. By submitting such work, you acknowledge that EC-Council retains all rights, title, and interest in the submitted content, including any intellectual property contained therein.

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Please review our policy here: EC-Council Privacy Policy User and Company | EC-Council. Submission of your application will be considered as your acceptance of the terms stated above.