Digital Mktg Advisory Specialist

Skill required: Marketing Operations - Search Engine Optimization (SEO)
Designation: Digital Mktg Advisory Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Develop an organic search engine optimization strategy based on client goals and objectives, defining keywords and priority content, and ensuring web/mobile content meets marketing needs.
What are we looking for? • Understanding functional and technical requirements from international clients. • Worked extensively in generating Insights and Recommendations for SEO-Onpage & Offpage Campaigns. • Manage expectations in Data Extraction from any analytics tool & reporting delivery and implementation efforts. • Support engagements to understand and address client business issues and solution best possible SEO solutions to drive outcomes. • Responsible for managing all SEO activities such as on-page, keyword strategy to increase rankings on all major search networks. • Should have experience in providing content recommendations at page level • Understand functional and technical requirements from international clients. • Should have a solid technical understanding of website structure, structure data, canonicalization, web core vitals etc. • Optimizing landing pages for search engine optimization • Performing ongoing keyword research including discovery and expansion of keyword opportunities • Should be able to write meta tags based on the keyword mapping • Work with developers to make technical recommendations. • Ability to understand the business context and apply SEO concepts to provide business solutions. • Proficiency in MS Excel – should understand formulas and pivot tables
Roles and Responsibilities: • Contribute to the SEO roadmap definition and take the necessary actions so it is successfully delivered. • Find ways to reduce crawl errors, improve site accessibility, crawl budget and site performance. • Project manage SEO elements, including site migrations and new sites launches. • Successfully implement the process for SEO quality control testing prior and after website releases. • Able to co-ordinate with external vendor on behalf of client for tagging correction