Digital Media Executive

Job Title: Social Media Executive

Role Summary

We’re looking for a social-media-native professional who is curious, creative, and plugged into trends. Someone who understands culture, humour, and timing—and can turn everyday moments in an auto brand into engaging content people actually enjoy.

Key Result Areas (KRAs)

1. Content & Creativity

• Create engaging content ideas (reels, posts, stories, captions) aligned with brand tone

• Bring humour, relatability, and freshness to automotive content

• Spot content opportunities from workshops, showrooms, events, and daily brand life

2. Trend & Platform Awareness

• Stay updated with social media trends, formats, memes, and platform changes

• Adapt trends smartly for the brand (not forced or copy-paste)

• Understand what works differently on Instagram, Facebook, YouTube Shorts, etc.

3. Execution & Consistency

• Ensure regular posting as per content calendar

• Coordinate with designers, video editors, and internal teams for smooth execution

• Maintain consistency in brand voice and visual storytelling

• Make appealing power point presentations

4. Community Engagement

• Actively engage with comments, DMs, and mentions in a friendly, brand-safe manner

• Understand audience sentiment and feed insights back to the team

• Assist with influencer marketing campaigns & collabs to amplify the brand’s reach and visibility.

5. Performance Awareness

• Track basic performance metrics (reach, engagement, saves, shares)

• Learn from what works and continuously improve content quality

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What We’re Looking For

• Naturally curious, observant, and socially aware

• Strong sense of humour and cultural relevance

• Loves scrolling—but knows why something works

• Comfortable experimenting and learning fast

• Passion for social media (automotive knowledge is a plus, not mandatory)

Location: Malad West, Mumbai