Digital Media Associate

About us

Sashakt Enterprises Pvt. Ltd.

Sashakt

Fuelled by a passion for excellence and a deep understanding of the digital landscape, we are not just keeping pace with change—we're driving it.

Founders: Anant Singh & Ashwini Sahu

Job Summary:

As a Digital Media Associate, you will be responsible for creating, executing, and managing digital media campaigns across various platforms. You will work closely with the content, design, and marketing teams to enhance the online presence of our brand, ensuring maximum engagement, visibility, and ROI.

Key Responsibilities:

- Develop and implement digital marketing strategies across multiple Shopify portals.

- Manage and optimize paid advertising campaigns on platforms like Google Ads and Facebook Ads.

- Conduct SEO and keyword research to improve website visibility.

- Analyze website traffic and user behavior using analytics tools.

- Create and manage email marketing campaigns.

- Monitor ad performance and adjust strategies to maximize ROI.

- Collaborate with design and content teams to produce engaging marketing materials.

- Monitor and report on marketing performance metrics.

Qualification:

- Proven experience in digital marketing, preferably with e-commerce platforms.

- Strong understanding of PPC advertising and ad targeting strategies.

- Familiarity with SEO, social media marketing tools, and analytics platforms.

- Excellent written and verbal communication skills.

- Creative mindset with attention to detail.

Skills:

- Proficient in Google Ads, Facebook Ads, Google Analytics, and email marketing tools.

- Knowledge of Shopify and its functionalities.

- Ability to work independently and as part of a team.