Digital Marketing Strategist

Company Description

Leadmetrics is an advanced AI-based software suite specializing in digital marketing with a strong focus on lead generation. It optimizes digital assets for organizations, including websites, performance marketing activities, Google Business Profiles, and social media handles. By leveraging cutting-edge technology, Leadmetrics helps businesses achieve their digital marketing goals, such as lead generation and brand building. Headquartered in New York, USA, Leadmetrics also has an offshore development center in Kochi, India.

Role Description

This is a full-time remote role for a Digital Marketing Strategist. The Digital Marketing Strategist will be responsible for developing and executing digital marketing strategies, including campaigns across various digital channels. Day-to-day tasks include analyzing performance metrics, optimizing campaigns for lead generation, managing social media profiles, and ensuring brand consistency. The role also involves collaborating with cross-functional teams to enhance digital marketing efforts.

Qualifications

• Experience in developing and executing digital marketing strategies
• Proficiency in performance marketing, including Google Ads and social media advertising
• Strong analytical skills to measure and evaluate campaign performance
• Ability to manage social media profiles and ensure brand consistency
• Excellent written and verbal communication skills
• Familiarity with AI-based marketing tools is a plus
• Bachelor's degree in Marketing, Business, or related field
• Ability to work independently and remotely