Digital Marketing Strategist

Job Title:

About us:

Hi Tours Group is a trusted name in the travel industry with over 30 years of experience, comprising three key divisions: Hi DMC for inbound tourism across India, Bhutan, Nepal, Sri Lanka, Maldives etc. Hi Tours Outbound for international leisure travel, and Hi Offsite for corporate MICE and incentive programs. Together, we offer end-to-end travel solutions backed by strong destination expertise and reliable service.

Role Summary:

Digital Ads Specialist

Key Responsibilities

Performance Marketing (Primary Focus)

• Develop and own

  end-to-end paid advertising strategies

  across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
• Drive full-funnel campaigns focusing on lead generation, retargeting, and conversion optimization.
  
• Implement and manage

  remarketing, custom audience targeting, and lookalike audiences

  .
• Monitor KPIs including CPA, CPL, CTR, and ROAS, optimizing to improve ROI.
  
• Collaborate with creative teams to develop engaging ad copies, visuals, and landing pages.

Search Engine Marketing (SEM)

• Create and execute

  multi-platform SEM strategies

  tailored for both B2B and B2C audiences.
• Conduct keyword research, competitor analysis, and audience segmentation.
  
• Manage campaigns across

  Search, Display, Shopping, and YouTube Ads

  .
• Utilize Google Analytics, Tag Manager, and conversion tracking to measure performance.
  
• Run

  A/B and multivariate testing

  for ads, landing pages, and bidding strategies.

Campaign Strategy & Budget Management

• Design and execute integrated advertising strategies across

  search, display, social, and remarketing

  .
• Allocate budgets effectively across channels for maximum efficiency.
  
• Develop data-driven recommendations for scaling campaigns and improving lead quality.

Performance Optimization & Reporting

• Analyze campaign results to identify growth opportunities and cost reduction strategies.
  
• Ensure accurate tracking with

  pixels, tags, and event triggers

  .
• Prepare detailed performance reports for leadership, highlighting key insights and recommendations.

Qualifications & Skills

• Bachelors or Masters degree in Marketing, Business, or related field.
  
• 6+ years of experience in

  paid advertising & SEM

  with a strong track record of ROI.
• Proficiency in

  Google Ads, Meta Ads Manager, LinkedIn Ads, Google Analytics, Google Tag Manager

  .
• Strong analytical skills and ability to interpret data for actionable insights.
  
• Experience in the travel, tourism, or hospitality sector preferred.