Digital Marketing Strategist

Company Description

EdTech Labz empowers careers with cutting-edge, industry-focused courses in Digital Marketing, Medical Coding, AI, Data Science, and Cyber Security. We provide the skills and expertise needed to thrive in today’s competitive job market. At EdTech Labz, we are dedicated to fostering innovation and professional growth. Join us to be part of a dynamic team shaping the future of education.

Role Description

This is a full-time on-site role for a Digital Marketing Strategist, located in Trivandrum. The Digital Marketing Strategist will be responsible for developing, implementing, and managing marketing campaigns that promote our courses. Day-to-day tasks include conducting market research, creating content, managing social media, analyzing campaign performance, and optimizing digital marketing efforts. Collaboration with various teams to enhance marketing strategies and align with business goals is also integral to this role.

Qualifications

• Experience in Digital Marketing, including SEO, SEM, and social media marketing
• Proficiency in Content Creation, Content Strategy, and Management
• Skills in Data Analysis, Market Research, and Performance Metrics
• Knowledge of Digital Marketing Tools and Platforms
• Excellent written and verbal communication skills
• Ability to work collaboratively with cross-functional teams
• Bachelor’s degree in Marketing, Communications, Business, or related field
• Experience in the education or tech industry is a plus