Digital Marketing Strategist

Digital Marketing Strategist

Role & responsibilities:

• Develop, implement, and manage digital marketing campaigns across SEO, SEM, social media, email, and content marketing.
• Conduct market research to identify trends, target audiences, and competitor activities.
• Plan and execute paid ad campaigns on platforms such as Google Ads, Meta Ads (Facebook/Instagram), LinkedIn, and others.
• Optimize website and landing pages for conversion (CRO).
• Manage content strategy including blogs, case studies, and social media posts.
• Monitor campaign performance and generate detailed reports with insights and recommendations.
• Work closely with design, content, and sales teams to align marketing strategies with business goals.
• Stay updated on the latest tools, trends, and best practices in digital marketing.
• Track and manage budgets for digital marketing campaigns.
• Drive lead nurturing through email marketing and marketing automation tools.

Preferred candidate profile

• Bachelors degree in Marketing, Business, Communications, or related field.
• Minimum

  5 years

  of Proven experience in digital marketing or a related role.
• Strong knowledge of SEO, SEM, Google Analytics, Google Tag Manager, and PPC campaigns.
• Proficiency with marketing tools (HubSpot, Mailchimp, Hootsuite, Canva, etc.).
• Excellent understanding of social media platforms and paid advertising.
• Strong analytical, organizational, and project management skills.
• Creative mindset with excellent written and verbal communication.