Job
Description
As a Digital Marketing Specialist, your role involves planning and executing various digital marketing strategies to enhance the online presence and performance of the company. Your key responsibilities will include: - Planning and executing all digital marketing initiatives such as SEO/SEM, email, social media, and display advertising campaigns. - Designing, building, and consistently maintaining the company's social media presence. - Monitoring and evaluating the performance of digital marketing campaigns, analyzing them against set goals like ROI and KPIs. - Identifying trends and insights to optimize spending and performance based on data-driven insights. - Brainstorming innovative growth strategies to drive business objectives. - Conducting experiments and conversion tests, measuring their outcomes, and implementing necessary changes. - Collaborating with internal teams to develop landing pages and enhance user experience. - Utilizing strong analytical skills to assess the end-to-end customer experience across various channels. - Setting up conversion points and optimizing user funnels for better customer engagement. - Interacting with agencies and vendor partners to ensure effective collaboration. - Keeping abreast of emerging technologies, providing insights for adoption when relevant. Qualifications required for this role: - A BS/MS degree in marketing or a related field. - Proven experience in digital marketing with a successful track record. - Demonstrated leadership in managing SEO/SEM, email, social media, and display advertising campaigns. - Creativity in identifying target audiences and creating engaging digital campaigns. - Proficiency in optimizing landing pages and user funnels. - Experience with A/B and multivariate experiments. - Strong knowledge of website analytics tools such as Google Analytics, NetInsight, Omniture, and WebTrends. - Familiarity with ad serving tools like DART and Atlas. - Expertise in setting up and optimizing Google Adwords campaigns. - Working understanding of HTML, CSS, and JavaScript development and limitations. - Excellent analytical skills and a data-driven approach. - Keeping up-to-date with the latest trends and best practices in online marketing and measurement. This summary covers your role overview, key responsibilities, and the qualifications required for the Digital Marketing Specialist position. As a Digital Marketing Specialist, your role involves planning and executing various digital marketing strategies to enhance the online presence and performance of the company. Your key responsibilities will include: - Planning and executing all digital marketing initiatives such as SEO/SEM, email, social media, and display advertising campaigns. - Designing, building, and consistently maintaining the company's social media presence. - Monitoring and evaluating the performance of digital marketing campaigns, analyzing them against set goals like ROI and KPIs. - Identifying trends and insights to optimize spending and performance based on data-driven insights. - Brainstorming innovative growth strategies to drive business objectives. - Conducting experiments and conversion tests, measuring their outcomes, and implementing necessary changes. - Collaborating with internal teams to develop landing pages and enhance user experience. - Utilizing strong analytical skills to assess the end-to-end customer experience across various channels. - Setting up conversion points and optimizing user funnels for better customer engagement. - Interacting with agencies and vendor partners to ensure effective collaboration. - Keeping abreast of emerging technologies, providing insights for adoption when relevant. Qualifications required for this role: - A BS/MS degree in marketing or a related field. - Proven experience in digital marketing with a successful track record. - Demonstrated leadership in managing SEO/SEM, email, social media, and display advertising campaigns. - Creativity in identifying target audiences and creating engaging digital campaigns. - Proficiency in optimizing landing pages and user funnels. - Experience with A/B and multivariate experiments. - Strong knowledge of website analytics tools such as Google Analytics, NetInsight, Omniture, and WebTrends. - Familiarity with ad serving tools like DART and Atlas. - Expertise in setting up and optimizing Google Adwords campaigns. - Working understanding of HTML, CSS, and JavaScript development and limitations. - Excellent analytical skills and a data-driven approach. - Keeping up-to-date with the latest trends and best practices in online marketing and measurement. This summary covers your role overview, key responsibilities, and the qualifications required for the Digital Marketing Specialist position.
