Digital Marketing Specialist

As an Online Marketing Specialist, you will play a key role in developing the online creative strategy to align with the brand's objectives. Your responsibilities will include: - Increasing website ranking, organic traffic, and paid traffic to enhance the brand's online visibility. - Growing the subscriber base of the brand's website through effective digital marketing efforts. - Optimizing and monitoring website content to drive traffic and improve user engagement. - Enhancing the User Interface (UI) and User Experience (UX) of the website for a seamless user journey. - Conducting market research and keyword research regularly to stay updated with industry trends. - Tracking conversion rates and adjusting strategies to achieve optimal results. - Creating new accounts, conducting keyword research, editing ad copy, and managing re-marketing efforts. - Managing CRM activities, including creating newsletters and emailers for effective communication with customers. - Developing a content calendar to schedule posts, events, and other company activities for consistent online presence. - Ensuring maximum ROI from each digital campaign by implementing effective strategies. - Setting up a dashboard to monitor the performance of various digital mediums and campaigns. - Monitoring competitors" digital presence and staying informed about the latest technology trends. Your role will be crucial in driving the brand's digital marketing efforts and maximizing its online reach.,