Digital Marketing Specialist

Overview

We are seeking a dynamic and results-driven professional to lead our digital marketing efforts and manage website performance. This hybrid role is ideal for someone who understands both creative digital strategy and technical website upkeep. You will be responsible for driving online visibility, managing SEO and social media, executing marketing campaigns, and ensuring our website remains updated, secure, and user-friendly. Ideal for someone eager to grow, take on new challenges, and bring fresh, innovative ideas to the table.

Your Role and Responsibilities

• Conduct keyword research and implement on-page SEO best practices to improve organic search visibility.
• Ensure website technical health by performing regular CMS updates, plugin management, security patches, and fixing issues like broken links or slow load times.
• Ensure lead generation through the website and social media channels by optimising user journeys, calls-to-action (CTAs), and landing pages.
• Implement and maintain compliance with data privacy laws and website security protocols, including SSL, backups, and firewalls.
• Stay current with industry trends, SEO updates, and digital marketing best practices to continuously improve strategies.
• SEO & SEM: Deep knowledge of search optimisation and paid search
• Social Media Management: Strategy and content planning for platforms like Instagram, Facebook, LinkedIn, Twitter and YouTube.
• Analytics: Proficiency in Google Analytics, Meta Pixel, Tag Manager, LinkedIn Campaign Manager, LinkedIn Ads and performance dashboards.
• Manage lead generation campaigns, outreach funnels, and performance marketing efforts to grow revenue
• Plan and oversee high-impact digital campaigns for our clients across SEO, Google Ads, SMO, and content marketing
• Conduct market research to identify trends and customer insights; apply findings to campaigns.
• Drive campaign operations and segmentation logic using marketing automation platforms such as Zoho Marketing Automation & Salesforce CRM
• Support the development and maintenance of custom landing pages and promotional microsites on global marketing platforms.
• Monitor website analytics and campaign performance; create detailed reports and suggest actionable improvements.
• Create, update, and maintain website content, ensuring alignment with marketing goals and SEO strategies.

What Were Looking For

Were looking for candidates with a combination of the following:

• Proven experience (2 to 5 years) in digital marketing with a strong focus on SEO and website management.
• Hands-on knowledge of CMS platforms like WordPress using Elementor Pro.
• Solid understanding of SEO tools and techniques, including Google Analytics, Search Console, and Yoast.
• Familiarity with website maintenance tasks including CMS updates, plugin management, site speed optimisation, and security patches.
• Experience managing social media channels, content scheduling, and engagement tracking.
• Ability to analyse website and campaign data to make informed recommendations for improvement.
• Basic technical skills in HTML, CSS, JavaScript, and website hosting environments.
• Proficiency with email marketing tools and marketing automation platforms like Zoho Marketing Automation.
• Strong organisational skills, attention to detail, and ability to handle multiple projects.
• Excellent communication skills and a collaborative mindset to work across teams.
• Strong understanding of SEO, keyword ranking,

What We Offer:

• Tools, training, and freedom to grow We equip you with the resources and flexibility to succeed on your terms.
• Focused career development Through mentorship, hands-on experience, and structured learning, we help you build the skills and mindset to thrive.
• Inclusive and supportive culture We value every individuals unique perspective and are committed to fostering a workplace where everyone feels seen, heard, and appreciated.
• Flexible work options – Enjoy the benefits of hybrid or remote work arrangements that support your lifestyle and productivity.
• Opportunities to work on impactful projects – Collaborate with industry leaders and clients on cutting-edge technologies and meaningful work.
• Recognition and rewards – We celebrate contributions and achievements regularly, ensuring your efforts never go unnoticed.
• Well-being and work-life balance – We care about your holistic well-being, with initiatives and policies that promote balance, wellness, and fulfilment.

Why Tritusa?

Tritusa, proudly headquartered in Chennai, India, is a fast-growing IT consulting company with a strong local presence and a reputation for delivering high-quality solutions across SAP Testing, Quality Engineering, Test Automation, DevOps, Performance Engineering, Cybersecurity Testing, and SAP Technical Services.

Founded with a vision to make a global impact from India, Tritusa has built a strong team of talented professionals in Chennai who work on complex, enterprise-level projects for clients across India, Australia, and the United States. We blend deep local expertise with global best practices to deliver scalable, reliable, and future-ready solutions.

Our Chennai office is the core of our innovation and delivery. Whether you’re designing creative assets, writing code, testing systems, or collaborating with international teams, you’ll be part of a supportive and high-performing environment where your ideas and contributions are valued.

At Tritusa, we foster a collaborative, inclusive, and growth-focused culture. Creativity is encouraged, learning is continuous, and everyone has the opportunity to thrive. We’re proud to offer global opportunities grounded in strong Indian roots, making it the perfect workplace for professionals looking to grow their careers while staying close to home.

We are deeply committed to diversity, equity, and inclusion. At Tritusa, everyone is welcome. We believe that creating a workplace where people feel respected, supported, and empowered is key to driving innovation and success. All qualified applicants will receive equal consideration regardless of background, experience, identity, ability, or thinking style.

If you're looking for a place where you can learn, grow, and make a meaningful impact, Tritusa could be the perfect fit for you.

What you need to do now

‘Apply’

Please allow 1-2 weeks for us to review all applications. You'll get an update on your application status. If you progress to the next stage, our Talent Acquisition team will call you to discuss the role, your motivations, and your career history. We will provide feedback to all applicants either via email or telephone.

Tritusa

Be part of a company where innovation meets impact. Discover more about how we deliver excellence at www.tritusa.com.au

If this job isn’t quite right for you but you're exploring new opportunities, feel free to contact us for a confidential discussion.

Tritusa would be happy to assist with your next career step.