Digital Marketing Specialist

Position:

Department:

Location:

Reporting To:

Key Responsibilities:

1. Plan, execute & optimize paid campaigns

   across Google Ads, Meta (Facebook/Instagram), YouTube, and other digital platforms.

2. Manage campaign budgets

   efficiently to achieve maximum ROI and lower CAC.

3. Monitor and analyze performance metrics

   like CTR, CPC, ROAS, conversion rate, and daily spending.

4. Conduct keyword research

   , audience targeting, and competitor analysis.
5. Create & test

   A/B ad copies, creatives, landing pages, and audience segments

   .
6. Work closely with the design team to develop

   effective ad creatives

   .

7. Track & report campaign performance

   using dashboards and analytics tools.
8. Implement

   SEO/SEM strategies

   to improve overall visibility and traffic.
9. Ensure proper

   pixel/UTM tracking

   and integration for accurate data.
10. Manage

    remarketing & retargeting campaigns

    to boost conversions.
11. Identify

    new trends and growth opportunities

    in digital marketing.
12. Coordinate with sales/e-commerce teams to improve

    lead quality & funnel performance

    .

Required Skills & Qualifications:

• Bachelor's degree in Marketing, Digital Marketing, or related field.
• 15 years of experience in performance marketing.
• Strong knowledge of Google Ads, Meta Ads Manager, and other paid platforms.
• Familiarity with Google Analytics, Google Tag Manager, and tracking tools.
• Analytical mindset with strong data interpretation skills.
• Experience with e-commerce marketing is an added advantage.
• Strong communication and teamwork skills.

Key Performance Indicators (KPIs):

• ROAS (Return on Ad Spend)
• CAC (Customer Acquisition Cost)
• Lead/Conversion Quality
• Cost per Lead (CPL)
• Campaign Optimization & Budget Management
• Revenue growth through paid channels