Digital Marketing Specialist

Overview:
We are seeking a skilled and experienced Google Ads Expert to join our dynamic marketing team. As a Google Ads Expert, you will be responsible for managing our online advertising campaigns, optimizing ad performance, and driving results to meet our marketing objectives. The ideal candidate will have a strong background in Google Ads, a deep understanding of digital marketing strategies, and a passion for data-driven decision-making.

Responsibilities:

• Develop and execute Google Ads campaigns across various platforms (Search, Display, Video, Shopping, etc.) to drive traffic, leads, and conversions.
• Conduct keyword research and analysis to identify valuable opportunities for campaign optimization and expansion.
• Create compelling ad copy and creative assets that align with our brand messaging and drive engagement.
• Monitor and analyze campaign performance metrics, such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS), and adjust strategies accordingly to achieve KPIs.
• Perform A/B testing and implement ongoing optimization strategies to improve campaign performance and ROI.
• Stay up-to-date with industry trends and best practices in Google Ads, making recommendations for new approaches and technologies to enhance our campaigns.
• Collaborate with other marketing team members, such as designers and content creators, to ensure cohesive and effective advertising strategies.
• Provide regular reports and insights on campaign performance, presenting findings and recommendations to stakeholders.

Job Type: Full-time

Pay: ₹20,000.00 - ₹35,316.15 per month

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift
• Evening shift

Supplemental Pay:

• Performance bonus
• Quarterly bonus
• Yearly bonus

Education:

• Higher Secondary(12th Pass) (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)
• total work: 1 year (Preferred)

Work Location: In person