Digital Marketing Specialist

2 years

3 - 7 Lacs

Posted:2 hours ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Job Responsibilities:

Performance Marketing:

  • Plan and run paid campaigns on Meta Ads, Google Ads, and other digital platforms
  • Manage audience targeting, bidding, campaign budgets, and performance optimization
  • Track performance indicators like CPC, CTR, conversions, and ROI

Social Media Management:

  • Develop and execute social media strategies across platforms (Facebook, Instagram, LinkedIn, etc.)
  • Manage daily content planning, posting, and audience engagement
  • Monitor and optimize social media performance for improved reach and engagement

SEO (Search Engine Optimization):

  • Conduct keyword research, on-page, and off-page SEO activities
  • Improve website traffic, ranking, and search visibility
  • Collaborate with content and tech teams to implement SEO best practices
  • Lead Management & Revenue Generation:

Analytics & Reporting:

  • Prepare weekly and monthly campaign performance reports
  • Use tools like Google Analytics, Search Console, Meta Business Suite, Google Tag Manager, etc.
  • Analyze data and derive actionable insight.

Key Requirements:

  • Minimum 2 years of real-time experience in performance marketing
  • Strong knowledge of social media marketing, and paid advertisements
  • Experience working in Construction, Real Estate, Architecture, or Sales Management Industries (Preferred)
  • Proven experience in lead generation and revenue-focused campaigns
  • Strong analytical, communication, and decision-making skills

Job Type: Full-time

Pay: ₹30,000.00 - ₹60,000.00 per month

Application Question(s):

  • What is your current and expected salary ?
  • If selected, when can you join ?
  • Are you currently in Bangalore ? If NOT, please do not apply.

Work Location: In person

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