Digital Marketing Specialist (SMO & Google Ads)

Urgent Requirement for Digital Marketing Specialist (SMO & Google Ads) at Media Search Group .

🫠 Eligible candidates can come directly at the office for the interview -

Venue - F Block -318 , 2nd floor , Noida Sector 63 , Nearest metro station- Noida sector 62 .

Date- 4th August 2025 .

Time- 11:00 AM - 04:00 PM

About the job

Job Title: Digital Marketing Specialist (SMO & Google Ads)

Experience: 2–4 Years

Location: Noida Sector 63

Job Type: Full-Time

Salary: Not disclosed

Shift Time - 9 A.M to 6 P.M. Or 10 A.M. to 7 P.M

Working Days - 5.5 Days ( 2nd & 4th Saturdays's will be off )

If you have any query can contact me only on WhatsApp - Mob no- 7303314513

Key Responsibilities:

1. Social Media Optimization (SMO):

• Develop, implement, and manage social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).

• Create engaging content (text, image, and video) aligned with brand goals.

• Monitor, analyze, and report on social media performance using analytics tools.

• Engage with followers, respond to queries, and build community.

• Stay up to date with platform trends, algorithm changes, and new features.

2. Google Ads Manager:

• Plan and execute paid campaigns across Google Search, Display, Shopping, and YouTube.

• Perform keyword research, ad copywriting, and landing page optimization.

• Optimize campaign performance for conversions, ROI, and quality score.

• Track, analyze, and report performance metrics using Google Ads & Google Analytics.

• A/B test ad creatives, targeting, and bidding strategies.

Skills Required:

• Strong understanding of digital marketing fundamentals.

• Proficiency in tools like Google Ads, Google Analytics, Meta Business Suite, and Canva.

• Hands-on experience with campaign setup, budget allocation, and bid optimization.

• Excellent written and verbal communication.

• Data-driven mindset with strong analytical skills.

• Managing a team of social media interns and juniors.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.

• Google Ads Certification (preferred).

• Experience with remarketing, funnel-based campaigns, and lead generation strategies.