Job
Description
About the Role We are looking for a results-driven Digital Marketing Expert who can take the lead on paid advertising, email marketing, funnel strategy, and influencer collaborations. This role is ideal for someone with a proven track record in both B2B and B2C campaigns, who knows how to build, scale, and optimize digital marketing efforts that convert—especially for high-budget US-based projects. Key Responsibilities • Plan, launch, and optimize paid ad campaigns on Facebook, Instagram, Twitter, LinkedIn, and TikTok • Manage Google Ads (Search, Display, YouTube) with a focus on maximizing ROI • Build and execute email marketing campaigns with audience segmentation, drip sequences, and automation • Develop and manage sales funnels (awareness to conversion), including landing pages, lead magnets, and retargeting strategies • Run influencer marketing campaigns in collaboration with creators across platforms • Execute campaigns for both B2B and B2C audiences, tailoring messaging and targeting accordingly • Track performance metrics and generate reports using tools like Google Analytics, Meta Business Suite, etc. • Stay ahead of digital marketing trends and platform updates Key Requirements Proven experience with paid campaigns on Facebook, Instagram, Twitter, LinkedIn, TikTok Strong expertise in Google PPC (Search, Display, Retargeting) Experience creating and optimizing email marketing campaigns using tools like Mailchimp, Klaviyo, or ActiveCampaign Deep understanding of sales funnel strategies, lead generation, and conversion tactics Hands-on experience with influencer marketing, from outreach to performance tracking Background in working with both B2B and B2C markets Proven history of managing high-budget campaigns for US-based clients Strong analytical and reporting skills Preferred Qualifications Experience with SaaS-based products or subscription-driven platforms Familiarity with CRM and automation tools (HubSpot, Zapier, etc.) Google Ads and Meta certifications Strong copywriting and creative briefing skills What We Offer • Competitive compensation based on experience • Flexible remote working environment • Opportunity to lead campaigns for global clients • Fast-paced, collaborative, and growth-driven culture
