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Saman Technosys
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Digital Marketing Specialist

Digital Marketing Specialist

Saman Technosys

3 - 6 years

4 - 7 Lacs

Mumbai Suburban

Posted:1 month ago| Platform:

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Skills Required

Digital Marketing Online Branding Linkedin Marketing PPC Email Marketing Online Lead Generation Social Media Marketing Pay Per Click Google Ads Facebook Ads Twitter Marketing Affiliate Marketing Instagram Ads Influencer Marketing Digital Branding

Work Mode

Work from Office

Job Type

Full Time

Job Description

About the Role

We are looking for a results-driven Digital Marketing Expert who can take the lead on paid advertising, email marketing, funnel strategy, and influencer collaborations. This role is ideal for someone with a proven track record in both B2B and B2C campaigns, who knows how to build, scale, and optimize digital marketing efforts that convert—especially for high-budget US-based projects.

Key Responsibilities

• Plan, launch, and optimize paid ad campaigns on Facebook, Instagram, Twitter, LinkedIn, and TikTok

• Manage Google Ads (Search, Display, YouTube) with a focus on maximizing ROI

• Build and execute email marketing campaigns with audience segmentation, drip sequences, and automation

• Develop and manage sales funnels (awareness to conversion), including landing pages, lead magnets, and retargeting strategies

• Run influencer marketing campaigns in collaboration with creators across platforms

• Execute campaigns for both B2B and B2C audiences, tailoring messaging and targeting accordingly

• Track performance metrics and generate reports using tools like Google Analytics, Meta Business Suite, etc.

• Stay ahead of digital marketing trends and platform updates

Key Requirements

Proven experience with paid campaigns on Facebook, Instagram, Twitter, LinkedIn, TikTok

Strong expertise in Google PPC (Search, Display, Retargeting)

Experience creating and optimizing email marketing campaigns using tools like Mailchimp, Klaviyo, or ActiveCampaign

Deep understanding of sales funnel strategies, lead generation, and conversion tactics

Hands-on experience with influencer marketing, from outreach to performance tracking

Background in working with both B2B and B2C markets

Proven history of managing high-budget campaigns for US-based clients

Strong analytical and reporting skills

Preferred Qualifications

Experience with SaaS-based products or subscription-driven platforms

Familiarity with CRM and automation tools (HubSpot, Zapier, etc.)

Google Ads and Meta certifications

Strong copywriting and creative briefing skills

What We Offer

• Competitive compensation based on experience

• Flexible remote working environment

• Opportunity to lead campaigns for global clients

• Fast-paced, collaborative, and growth-driven culture

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Digital Marketing Specialist