Social Media Marketing Expert (Organic + Paid) | SaaS Launch

3 - 6 years

3 - 8 Lacs

Posted:-1 days ago| Platform: Naukri logo

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Work Mode

Work from Office

Job Type

Full Time

Job Description

Join us in launching Stech Local and help businesses get found, get chosen, and get customers!

About Us

Social Media Marketing Expert

Key Responsibilities

  • Digital Marketing Strategy & Growth

    • Build and execute complete

      digital marketing strategies

      for launching and scaling a SaaS product.
    • Plan campaigns across organic, paid, influencer, and email marketing channels.
  • Social Media Marketing (Organic & Paid)

    • Develop and manage content calendars across LinkedIn, Facebook, Instagram, YouTube, and X (Twitter).
    • Run

      performance marketing campaigns

      (Meta Ads, Google Ads, LinkedIn Ads) with focus on

      ROI and lead generation

      .
  • B2B Marketing & Influencer Collaborations

    • Identify and collaborate with

      influencers and industry thought leaders

      .
    • Build B2B partnerships and demand generation campaigns to attract SMBs and agencies.
  • Email Marketing & Automation

    • Design

      email marketing campaigns

      for nurturing leads, activating waitlists, and converting free users into paid subscribers.
    • Leverage tools like Mailchimp, HubSpot, or ActiveCampaign for automated workflows.
  • Content & Engagement

    • Work with creative teams to deliver engaging content (posts, reels, blogs, videos, landing pages).
    • Drive

      community engagement

      and brand storytelling.
  • Analytics & Optimization

    • Monitor key marketing metrics (CTR, CPC, CPL, CAC, MQL/SQL).
    • Provide data-driven insights to improve

      growth marketing strategies

      .

Requirements

  • 36 years of experience in

    digital marketing, SaaS marketing, or B2B marketing

    .
  • Hands-on expertise in

    organic growth strategies, performance marketing, and influencer campaigns

    .
  • Strong knowledge of

    Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and analytics tools

    .
  • Experience in

    email automation, lead nurturing, and CRM campaigns

    .
  • Proven track record in

    scaling SaaS or tech product launches

    .
  • Excellent communication, creativity, and analytical skills.

What We Offer

  • Opportunity to lead the

    digital growth of a SaaS product

    from launch.
  • Freedom to experiment with

    content marketing, growth marketing, and performance campaigns

    .
  • Competitive salary + performance-based incentives.
  • Collaborative startup culture focused on learning and growth.

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