Digital Marketing Specialist

Job Title: Performance Marketing Specialist Location: Kolkata, West Bengal Company Overview: RedoQ Software Services PVT. LTD, headquartered in Stoke-on-Trent, UK, is a leading SaaS and FinTech company established in 2011. We specialise in empowering small and medium-sized businesses with our innovative products, DineOrder and Kuick. DineOrder streamlines operations for restaurants and takeaways, while Kuick serves as a comprehensive online platform catering to diverse customer needs. Our mission is rooted in customer satisfaction, driving us to deliver exceptional solutions that foster business independence and growth. Job Description: We are looking for a passionate and results-driven Google Ads and Social Media Ads Executive with 5-6 years of experience to join our dynamic team. The ideal candidate will have a strong understanding of digital advertising strategies and a proven track record of running successful campaigns across Google Ads and various social media platforms. Key Responsibilities: * Plan, create, and manage GoogleAds campaigns to drive targeted traffic and achieve business goals. * Develop and execute paid social media advertising strategies across platforms such as Facebook, Instagram, LinkedIn, and Twitter. * Monitor and optimize ad performance to ensure maximum ROI, including keyword management, bid adjustments, and ad copy refinement. * Conduct market research and competitor analysis to inform campaign strategies. * Collaborate with the marketing team to align advertising efforts with broader marketing initiatives. * Prepare regular reports on campaign performance, providing insights and recommendations for improvement. * Stay updated with the latest trends and best practices in digital advertising and incorporate them into campaigns. * Assist in the creation of landing pages and other digital assets to support advertising efforts. Qualifications: * 5-6 years of experience in managing GoogleAds and social media campaigns. * Strong analytical skills with the ability to interpret data and make data-driven decisions. * Experience with Google Ads, Google Analytics, Facebook Ads Manager, Google Tag Manager and other relevant advertising tools. * Basic understanding of SEO. * Excellent communication and teamwork skills. * Ability to work independently and manage multiple projects simultaneously. * Aproactive approach to problem-solving and a keen eye for detail. Preferred Qualifications: * GoogleAds Certification or relevant certification in digital marketing. * Bachelors in Any Stream. * Familiarity with A/B testing and conversion rate optimization. WhatWeOffer: * Competitive salary. * Opportunities for professional growth and development. * Asupportive and collaborative work environment. * The chance to work with cutting-edge technologies in a fast-growing industry. Note: This is a full-time on-site position based in Kolkata, West Bengal, India. Remote work options are not available