Digital Marketing Specialist

Company Description

Propshop is a leading Real Estate Consultant based in Delhi NCR. With a team of experienced professionals, the company has established itself as a trustworthy partner for property sales, purchases, and leasing for residential, commercial, and industrial properties. All transactions comply with legal regulations, ensuring transparent and reliable dealings. Propshop continuously enhances its services through customer feedback, offering seamless and professional real estate experiences. Its commitment to client satisfaction has built a loyal customer base and a reputation for excellence in the industry.

Role Description

- Develop and implement effective digital lead generation strategies for real estate business

- Generate high-quality leads through online channels (social media, email, SEO, etc.)

- Optimize and improve lead conversion rates

- Collaborate with sales team to ensure smooth lead handoff

- Analyze and report on lead generation performance metrics

- Stay updated on industry trends and best practices

We're seeking a motivated Digital Lead Generation Specialist to join our real estate team. You'll develop and execute strategies to generate high-quality leads through digital channels. Ideal candidate has experience in lead generation, digital marketing, and real estate industry knowledge.

Qualifications

• Proven expertise in Digital Marketing, Online Marketing, and Web Analytics
• Strong skills in Social Media Marketing and strategy development
• Excellent Communication skills to create engaging content and coordinate with teams
• Ability to script for marketing videos
• Ability to analyze data, monitor campaign performance, and optimize for better results
• Digital marketing expertise (SEO, social media, email marketing)
• Lead generation and conversion optimization
• Analytical skills (Google Analytics, etc.)
• Meta Leads Generation Expertise
• Real estate industry knowledge (preferred)
• Familiarity with tools such as Google Analytics, social media platforms, and advertising platforms
• Experience in the real estate industry is a plus
• Proactive attitude, creative problem-solving skills, and ability to meet deadlines