Digital Marketing Specialist

Company Description

Pluntra is a forward-thinking software and technology solutions company focused on building innovative, user-centered products that make a real impact. We specialize in creating scalable, high-performance applications that help businesses grow, adapt, and lead in a rapidly changing digital landscape.

Our mission is simple: turn great ideas into exceptional software. We partner with startups and establish companies alike to design, develop, and deliver solutions that are intuitive, efficient, and built to last.

At Pluntra, we combine creativity, collaboration, and technical excellence to push boundaries and bring visions to life transforming complex challenges into elegant, effective results.

Role Description

Digital Marketing Specialist

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across paid search, social media, email, and display.
• Create and optimize ad copy, landing pages, and creative assets to maximize conversion rates.
• Manage and grow the company's social media presence, ensuring consistent brand voice and engagement.
• Execute SEO strategies, including keyword research, on-page optimization, and performance tracking.
• Analyze campaign performance, generate reports, and provide data-backed recommendations for improvement.
• Collaborate with content, design, and product teams to align marketing initiatives with business goals.
• Stay current on digital marketing trends, tools, and best practices, bringing innovative ideas to campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 2+ years of experience in digital marketing, preferably in a B2B or SaaS environment.
• Proficiency in Google Ads, Meta Ads, LinkedIn Campaign Manager, or similar platforms.
• Solid understanding of SEO, SEM, email marketing, and social media strategies.
• Experience using analytics tools (Google Analytics, Tag Manager, Data Studio).
• Excellent written and verbal communication skills, with strong attention to detail.
• Ability to work independently in a fast-paced, remote environment.

Preferred Skills

• Experience with marketing automation or CRM platforms (HubSpot, Marketo, Salesforce).
• Familiarity with A/B testing, CRO, and marketing attribution models.
• Basic knowledge of HTML/CSS or design tools (Canva, Figma).
• Experience managing agency relationships or contractors.

How to Apply

Apply via our external site: https://pluntra.online/apply