Digital Marketing Specialist – Paid Media (Global Markets)

Digital Marketing Specialist

Job Location - Kolkata & Mumbai.

Responsibilities

Strategize & Execute Paid Campaigns:

• Plan and manage high-impact campaigns on 

  Instagram Ads

  , 

  Google AdWords

  , and 

  LinkedIn Ads

  .
• Develop audience targeting strategies for B2B and B2C segments across different countries.

Budget Ownership:

• Handle monthly and quarterly budgets for India and international regions (US/UK/Singapore).
• Optimize spend and allocation to maximize conversions and minimize CPA.

Performance Analytics:

• Track, measure, and report campaign performance.
• Use data insights to refine messaging, creatives, and bidding strategies.

Collaboration:

• Work closely with content, creative, and technology teams to build landing pages, ad assets, and lead nurturing workflows.
• Present performance reviews and recommendations to clients and internal stakeholders.

Innovation:

• Stay on top of platform updates and emerging trends in digital advertising.
• Experiment with A/B tests, remarketing strategies, and audience segmentation.
• Plan and manage high-impact campaigns on 

  Instagram Ads

  , 

  Google AdWords

  , and 

  LinkedIn Ads

  .
• Develop audience targeting strategies for B2B and B2C segments across different countries.

Qualifications

• 3–6 years

   of hands-on experience running paid campaigns on Instagram, Google, and LinkedIn.
• Strong understanding of 

  campaign management for multiple geographies

  , including cultural nuances and market dynamics.
• Experience in managing monthly budgets of

  INR 8-10 lacs

  of varying scales (small to enterprise-level).
• Deep familiarity with conversion tracking, attribution models, and analytics tools (Google Analytics, Tag Manager, etc.).
• Excellent communication and reporting skills.

Why Join Us?

• Innovation-First Culture:

  Work at the forefront of AI and digital transformation.

• Global Exposure:

  Build campaigns for our Flagship Products & Services.

• Ownership & Growth:

  Take end-to-end ownership of budgets, strategies, and results.

• Award-Winning Team:

  Collaborate with talented marketers, designers, and technologists.