Digital Marketing Specialist – Paid Media (Global Markets)

Digital Marketing Specialist

paid campaigns across Instagram, Google Ads, and LinkedIn

India, the US, UK, and Singapore

‍What You’ll Do

Strategize & Execute Paid Campaigns:

• Plan and manage high-impact campaigns on Instagram Ads, Google AdWords, and LinkedIn Ads.
• Develop audience targeting strategies for B2B and B2C segments across different countries. ‍
  

✅ Budget Ownership

• Handle monthly and quarterly budgets for India and international regions (US/UK/Singapore).
• Optimize spend and allocation to maximize conversions and minimize CPA.
  

✅ Performance Analytics

• Track, measure, and report campaign performance.
• Use data insights to refine messaging, creatives, and bidding strategies.
  

✅ Collaboration

• Work closely with content, creative, and technology teams to build landing pages, ad assets, and lead nurturing workflows.
• Present performance reviews and recommendations to clients and internal stakeholders.
  

✅ Innovation

• Stay on top of platform updates and emerging trends in digital advertising.
• Experiment with A/B tests, remarketing strategies, and audience segmentation.
• Plan and manage high-impact campaigns on Instagram Ads, Google AdWords, and LinkedIn Ads.
• Develop audience targeting strategies for B2B and B2C segments across different countries.
  

Experience & Skills

• 3–6 years of hands-on experience running paid campaigns on Instagram, Google, and LinkedIn.
• Strong understanding of campaign management for multiple geographies, including cultural nuances and market dynamics.
• Experience in managing budgets of varying scales (small to enterprise-level).
• Deep familiarity with conversion tracking, attribution models, and analytics tools (Google Analytics, Tag Manager, etc.).
• Excellent communication and reporting skills.
  

Why Join Us?

• Innovation-First Culture: Work at the forefront of AI and digital transformation.
• Global Exposure: Build campaigns for our Flagship Products & Services.
• Ownership & Growth: Take end-to-end ownership of budgets, strategies, and results.
• Award-Winning Team: Collaborate with talented marketers, designers, and technologists.