Digital Marketing Specialist

At ScrapEco, we are all about curating positive user experiences, digitally. We are seeking a dynamic digital marketing professional with a strong background in Google Analytics, SEO, and social media strategysomeone who can effectively manage and optimize cross-platform campaigns, conduct in-depth keyword and market research, enhance website performance, and translate data into actionable insights to drive engagement, visibility, and measurable business growth.

Responsibilities :

• Conduct market research and competitor analysis to stay up-to-date with trends and best practices.
• Plan, execute, and manage social media ad campaigns on Google, Facebook, and Linkedin.
• Generate monthly recap reports detailing social media performance, including metrics like reach, engagement, conversions, and ROI.
• Provide actionable insights and recommendations based on data analysis.
• Monitor and respond to comments and messages on social media platforms in a timely manner.
• Grow community engagement through interactive and engaging content.
• Develop and execute social media strategies, ensuring alignment with overall marketing goals.
• Conduct SEO audits and keyword research to improve website traffic and rankings.
• Optimize website content for on-page and off-page SEO, focusing on best practices.
• Track, analyze, and report on website performance using tools like Google Analytics and Search Console.
• Implement lead generation strategies through targeted campaigns, content marketing, and engagement tactics.

Required skills and qualifications :

• Proven experience as a Digital Marketing specialist of 4 years and above.
• Proven experience in

  digital marketing

  , with a focus on

  social media management

  ,

  SEO

  , and

  data-driven decision-making

• Strong knowledge of

  social media platforms

  (LinkedIn, Facebook, Google) and ability to plan, execute, and manage

  campaigns

• Hands-on experience with

  market research

  and

  competitor analysis

  to stay ahead of industry trends and best practices
• Proficiency in tools such as

  Google Analytics

  ,

  Google Search Console

  ,

  Facebook Ads Manager

  , and

  SEO auditing tools

  (e.g., SEMrush, Ahrefs, or Ubersuggest)
• Ability to

  analyze campaign and website performance metrics

  and generate clear, insightful monthly reports
• Skilled in

  on-page and off-page SEO optimization

  , including keyword research, content structuring, and link-building strategies
• Experience with

  lead generation techniques

  including content marketing, ad targeting, and user engagement funnels
• Strong understanding of

  community building and engagement

  , with the ability to create compelling, interactive content
• Excellent communication skills with the ability to manage and respond to customer interactions on social media in a timely, brand-consistent manner
• Ability to work cross-functionally and align digital strategies with broader

  marketing and business objectives