Digital Marketing Specialist

Job Description

Job Description : We are looking for a creative and results-driven Digital Marketing Specialist to join our marketing team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns to promote our brand, products, and services. The Digital Marketing Specialist will focus on driving online traffic, increasing engagement, and maximizing conversions across various digital channels. Key Responsibilities : Plan, execute, and optimize digital marketing campaigns across multiple platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.). Create and manage content for websites, blogs, social media, and email marketing. Analyze and report on campaign performance using tools like Google Analytics and social media insights. Conduct keyword research and SEO optimization to improve organic search rankings. Develop strategies for lead generation, nurturing, and conversion optimization. Monitor industry trends and competitor activity to identify new marketing opportunities. Collaborate with cross-functional teams (creative, sales, product) to align digital strategies with overall business goals. Manage paid advertising budgets and optimize ROI. Stay updated with the latest digital marketing tools, trends, and best practices. Job Type: Full-time Pay: ₹20,000.00 - ₹35,000.00 per month Benefits: Provident Fund Schedule: Day shift Experience: Lead generation: 2 years (Preferred) Work Location: In person