Digital Marketing Specialist

𝐉𝐨𝐛 𝐝𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧

Digital Marketing Specialist

Location: Cochin, Kerala

Job Type: Full-time

Experience: Minimum 3 years

𝐉𝐨𝐛 𝐒𝐮𝐦𝐦𝐚𝐫𝐲

We are seeking an experienced and results-oriented Digital Marketing Specialist to join our team in Cochin. The ideal candidate will have a strong background in B2B digital marketing, hands-on campaign execution, and data-driven decision-making. This role involves working closely with content, creative, and global teams to drive lead generation and elevate brand visibility.

𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬

● Plan and implement B2B digital marketing strategies focused on lead generation and brand awareness.

● Manage SEO initiatives including keyword research, on-page optimization, and backlink strategies.

● Execute and optimize paid ad campaigns across platforms (Google Ads, LinkedIn, Meta, etc.).

● Monitor and analyze performance metrics (traffic, conversions, ROI) and generate actionable reports.

● Coordinate with content and creative teams to produce high-performing digital assets.

● Work with global counterparts to ensure alignment with international campaigns.

● Stay up-to-date with the latest trends and technologies in digital marketing.

● Build, manage, and mentor a high-performing digital marketing team, encouraging collaboration, learning, and accountability.

𝐐𝐮𝐚𝐥𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬

● Minimum 3 years of experience in digital marketing, preferably in B2B environments.

● Proficiency in SEO tools, PPC platforms, and analytics tools (Google Analytics, SEMrush, etc.).

● Strong communication, time management, and problem-solving skills.

● Experience working with cross-functional teams and external agencies is a plus.

𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬

● Opportunity to work in a fast-paced and innovative environment.

● Competitive salary (based on experience and discussion).

● Collaborative team culture and career growth opportunities.