Digital Marketing Specialist

As a Digital Marketing Manager, your role involves collaborating with content, design, and development teams for marketing deliverables. You will be responsible for developing and executing strategies across various channels such as SEO, SEM, social media, email, content marketing, and paid ads. Key Responsibilities: - Plan and implement paid media campaigns across Google Ads, social media, Facebook Ads, and display advertising. - Utilize analytics tools like Google Analytics to analyze campaign performance, identify trends, and optimize strategies. - Continuously test and iterate on strategies to improve key performance indicators (KPIs) such as conversion rates, cost-per-acquisition (CPA), and return on investment (ROI). - Manage the marketing budget efficiently to drive profitability and ensure resources allocation. - Develop and present clear reports on campaign performance and insights to stakeholders. - Collaborate with other departments to align marketing efforts with overall business objectives. - Stay updated with industry trends, tools, and best practices in digital marketing. - Enhance long-term online visibility through SEO optimization of website content and technical aspects to attract organic search traffic. Qualifications Required: - Minimum 3 years of experience in SEO, Google Ads, and Facebook Advertising. - Location requirement: Coimbatore, Tamil Nadu. - Job Type: Full-time, In-person. This job will provide you with the opportunity to work on diverse marketing initiatives, analyze performance metrics, and contribute to the growth of the company through strategic digital marketing efforts.,