Digital Marketing Specialist

Job Profile Highlights : Position Title : Digital Marketing Specialist Exp: 3 to 8 years Job Location: Ahmedabad (Nava Vadaj) Perks : 5 Days Working Bi-weekly events Paid sick leaves Casual leaves & CL encashment Employee performance rewards Friendly work culture Medical Insurance Key Responsibilities: Plan and manage performance marketing campaigns across platforms (Google Ads, Meta, etc.) Conduct in-depth keyword research and implement SEO best practices (on-page and off-page) Monitor and analyze campaign and website performance, and suggest improvements Collaborate with content, design, and development teams to execute digital initiatives Stay up-to-date with industry trends and algorithm updates Requirements: 4 to 5+ years of experience in digital marketing, with hands-on knowledge of both performance marketing and SEO Solid understanding of digital tools such as Google Ads, Facebook Ads Manager, Google Analytics, SEMrush/Ahrefs, and SEO tools Experience with end-to-end campaign planning and execution Strong analytical and problem-solving skills