Digital Marketing Specialist

Role Overview: As a Digital Marketing Manager, you will be responsible for creating and implementing comprehensive digital marketing strategies using various channels such as Google Adwords, SEO/SEM, Social media, and display advertising. Your role will involve collaborating with cross-functional teams to ensure the success of marketing campaigns, analyzing performance data to make data-driven recommendations, optimizing website performance to enhance user experience and drive lead generation, as well as conducting market research and competitive analysis to identify growth opportunities. Key Responsibilities: - Create and implement inclusive digital marketing strategies utilizing various digital mediums and setting measurable KPIs. - Collaborate with other teams to ensure cohesive and effective marketing campaigns. - Analyze performance data to provide actionable, data-driven recommendations. - Optimize website performance, including organic traffic and conversion rates, to improve user experience and drive lead generation. - Conduct market research and competitive analysis of competitors to identify industry trends and new growth opportunities. Qualifications Required: - Minimum 2 years of experience in digital marketing preferred. - Strong interpersonal and communication skills. - Proficiency in SEO activities such as off-page tasks, keyword research, and on-page optimization. - Experience in conducting market research and competitive analysis. - Ability to prepare and present monthly/quarterly reports. - Familiarity with PR outreach and brand building activities on relevant websites. (Note: No additional details about the company were provided in the job description.),