Digital Marketing Specialist - Google And Meta Ads Specialist

We are seeking a highly skilled and experienced Google and Meta Ads Specialist to join our team. As a Google and Meta Ads Specialist, you will be responsible for managing and optimizing our paid advertising campaigns across Google Ads and Meta Ads platforms. You will work closely with our marketing team to develop and implement effective advertising strategies that drive conversions, increase brand awareness, and maximize ROI. Responsibilities: - Manage and optimize Google Ads and Meta Ads campaigns, including campaign setup, ad copy, bidding strategies, and targeting. - Conduct keyword research and ad group optimization to improve ad relevance and ROI. - Develop and implement A/B testing strategies to improve ad performance. - Monitor and analyze campaign performance, providing regular reports and insights to stakeholders. - Collaborate with the marketing team to develop and execute advertising strategies that align with business objectives. - Stay up-to-date with industry trends, best practices, and platform updates. Requirements: - 2+ years of experience in managing Google Ads and Meta Ads campaigns. - Proven track record of success in driving conversions and maximizing ROI. - Strong understanding of paid advertising principles, including keyword research, ad copywriting, and bidding strategies. - Experience with Google Ads and Meta Ads platforms, including Google Analytics and Facebook Ads Manager. - Strong analytical and problem-solving skills, with ability to interpret data and make data-driven decisions. - Excellent communication and project management skills. - Bachelor's degree in Marketing, Advertising, or related field. Preferred Qualifications: - Google Ads and Meta Ads certifications. - Experience with other advertising platforms, such as LinkedIn Ads or Twitter Ads. - Strong understanding of digital marketing principles, including SEO, email marketing, and social media marketing.