Digital Marketing Specialist

Role Overview

As a Digital Marketing Specialist, you will be the voice of the foundation across the internet. Your mission is to create awareness, manage social media, and drive digital donations through creative storytelling and strategic campaigns. This is a remote, incentive-based role—your success directly impacts the lives of children in need.

Key Responsibilities

• Social Media Management: Manage and grow our presence on Instagram, Facebook, LinkedIn, and YouTube.
• Campaign Management: Design and execute fundraising campaigns for our building completion.
• Content Creation: Draft compelling posts, reels, and email newsletters that tell the stories of the children we serve.
• Ad Strategy: (Optional/Growth-based) Manage low-budget Meta/Google ads to target potential donors.
• Community Engagement: Interact with followers, influencers, and potential corporate sponsors.
• Analytics: Track campaign performance and donation conversion rates.

Requirements (Education & Experience)

Education:

• Bachelor’s degree in Marketing, Digital Media, Communications, or any related field.
• Certified in Social Media Marketing or Google Ads (preferred but not mandatory if you have a strong portfolio).

Experience:

• 1–3 years of experience in Digital Marketing or Social Media Management.
• Proven track record of growing social media accounts or running successful online campaigns.
• Experience in the NGO sector is highly desirable as it requires a specific emotional tone.

Skills:

• Strong storytelling and copywriting skills in both English and Hindi.
• Basic graphic design skills (Canva/Adobe Spark) and video editing for Reels/Shorts.
• Understanding of donor psychology and digital fundraising tools.

Incentives & Benefits

This is a performance-linked role. Instead of a traditional flat salary, we offer:

• Fundraising Incentive: A percentage-based incentive on every donation generated through your tracked digital campaigns.
• Milestone Bonuses: Cash rewards for reaching follower growth targets or specific campaign goals.
• Certification: An official Social Impact Leadership Certificate and a Letter of Recommendation.
• Portfolio Building: A chance to lead an entire digital department for a registered foundation, providing high-level case studies for your career.

How to Apply

If you are ready to use your marketing skills for a noble cause, send your resume and a link to your best social media work/portfolio to mail.freesmile@gmail.com.

Job Types: Full-time, Internship, Contractual / Temporary
Contract length: 12 months

Pay: ₹85,000.00 per month

Work Location: In person