Digital Marketing Specialist- Fortis Hospital, BG Road

Job Description

Candidate with core experience in digital Marketing in Healthcare can share the profile to shwetha.s@fortishealthcare.com /9900855999 Role & responsibilities Responsibilities: Develop and execute comprehensive digital marketing strategies to effectively promote hospital services, specialties, and medical offerings. Manage and optimize the hospitals website to ensure it is user-friendly, SEO-optimized, and consistently updated with relevant content. Craft compelling and engaging content for the hospital’s social media channels, including Facebook, Instagram, Twitter, LinkedIn, and YouTube, aimed at patient engagement and brand awareness. Plan and execute targeted email and WhatsApp marketing campaigns designed to engage specific patient demographics, promote hospital services, and inform on upcoming events or healthcare programs. Analyse and report on digital marketing performance metrics such as website traffic, social media engagement, email open rates, and conversion rates, identifying areas for optimization. Collaborate with internal stakeholders—including physicians, administrators, and the broader marketing team—to create integrated marketing campaigns and initiatives. Stay abreast of industry trends, emerging technologies, and best practices within digital marketing and healthcare, recommending innovative strategies to enhance campaign effectiveness. Ensure digital competition mapping. Manage relationships with both internal teams and external digital marketing agencies/vendors to ensure timely, budget-compliant delivery of projects and campaigns. Video content optimization and social media videos and reels – Healthcare Prerequisites: 4-6 years of proven experience in digital marketing in Hospitals Industry Strong knowledge of SEO, SEM, social media marketing, email marketing, and website analytics tools. Experience managing and optimizing website content. Proficiency in developing engaging content. Excellent communication and collaboration skills with internal teams and external partners. Familiarity with healthcare industry regulations and guidelines is a plus.