Analyst, Digital Marketing

About the role

We are seeking a skilled Social Media Manager to join our team and elevate JLL's digital presence in the B2B space. In this role, you will develop and execute content strategies across various social media channels, supporting our global real estate services brand. You'll craft compelling, on-brand copy for platforms like LinkedIn, Facebook, Instagram, and Twitter, while adhering to JLL's brand voice guidelines. Collaborating with cross-functional teams, you'll create engaging content that aligns with our marketing objectives and resonates with our target audience of commercial real estate professionals, investors, and corporate clients. You'll also coordinate social media campaigns, analyze performance metrics, and optimize our content strategy. Your expertise in B2B social media strategies and ability to translate complex real estate concepts into engaging social content will be crucial in showcasing JLL's industry leadership.

Responsibilities:

• Develop compelling, on-brand post copy, video scripts and description copy for various social media platforms including but not limited to LinkedIn, Facebook, Instagram, Twitter, etc.
• Ensure adherence to JLL's brand voice/tone guidelines, governances, and processes for social media
• Collaborate with the marketing team to align social media content with overall marketing strategies and JLL's business objectives
• Adapt tone and style to suit different platforms and target audiences from a B2B perspective, focusing on commercial real estate professionals, investors, and corporate clients
• Write and edit blog posts, articles, and other long-form content for social sharing, highlighting JLL's expertise in real estate services, market trends, and industry insights
• Monitor social media trends in the commercial real estate and professional services sectors, incorporating them into content strategies
• Analyze social media metrics and adjust content strategies accordingly to improve engagement and reach within our target B2B audience
• Create content that showcases JLL's thought leadership in areas such as workplace strategy, sustainability in real estate, and PropTech innovations
• Collaborate with regional teams to ensure social media content is relevant and localized when necessary
• Support the promotion of JLL's research reports, whitepapers, and market analyses through social media channels
• Coordinate and support social media campaigns, ensuring alignment with broader marketing initiatives and business goals
• Manage day-to-day social media activities, including content scheduling, community engagement, and platform-specific optimizations

Requirements:

• Bachelor's degree in marketing, communications, or a related field.
• Proven experience of 2-3 years in a copywriting or similar role.
• Strong understanding of current social media & content landscape and B2B best practices across that landscape
• Familiar with GPT & AI for efficient content creation through reusable prompts to create efficient process
• Excellent writing and editing skills with a strong grasp of grammar and punctuation
• Proven ability to write engaging, concise copy for various social media platforms
• Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously.
• Ability to collaborate effectively with cross-functional teams.
• Attention to detail and a commitment to delivering high-quality content.
• Self-motivated, with a passion for staying up-to-date with industry trends and emerging technologies.