Role & responsibilities Digital Marketer Key Responsibilities: Performance Marketing * Set up, monitor, and optimize paid campaigns on Meta Ads and Google Ads * Assist with A/B testing, targeting, budgeting, and performance reports * Track key metrics like ROAS, CTR, and conversions Influencer Marketing * Shortlist creators and influencers * Coordinate communication, content planning, and campaign execution * Track performance and report key learnings Content & Social Media * Support monthly social media calendars and storytelling * Write post copies, brainstorm campaign ideas, and suggest formats * Stay on top of Reel trends, memes, audios, and creative hooks Creative & Brand Support * Assist in building community-led content, brand campaigns, and wellness themes * Ensure brand tone and voice is consistent across platforms Cross-Channel Alignment * Help align campaigns across Instagram, YouTube, LinkedIn, WhatsApp, and Email * Ensure unified messaging and visuals SEO & Organic Growth * Work on on-page and off-page SEO tasks * Support content team with keyword planning and SEO briefs * Contribute to growing visibility on platforms like Quora and niche forums WhatsApp & Email Marketing * Plan, execute, and monitor WhatsApp and email campaigns to drive customer engagement, retention, and conversions Preferred candidate profile Requirements: * 3 years of experience in digital marketing (minimum) * Hands-on experience with Meta & Google Ads, SEO tools, and content platforms * Exposure to D2C brands is highly preferred * Strong written and communication skills * Basic understanding of AI tools, automation, and trends * Creative thinker with an eye for detail and a love for analytics

Role & responsibilities Social Media Creatives: Design daily graphics, carousels, memes, testimonials, and quote posts for platforms like Instagram, LinkedIn, Threads, and more. Video Editing (Short-form Focus): Edit engaging reels, influencer videos, and short-form content using trending formats, music, and transitions suited for Instagram & YouTube Shorts. Branding & Visual Identity: Maintain consistency in fonts, color palette, and visual tone across all brand touchpoints. Help evolve brand design style as we scale. Campaign & Product Creatives: Design product launch posts, offer banners, ads, landing page creatives, and email headers tailored to performance goals and audience engagement. Motion Graphics: Add simple animations, transitions, or text overlays to make video content dynamic and professional. Collaborate Across Teams: Work closely with content writers, performance marketers, and product teams to bring campaign ideas and concepts to life visually. Creative Ideation & Trend Spotting: Keep an eye on visual trends, viral video formats, and design inspiration to ensure our content remains fresh and high-performing. Product Demo & Explainer Videos: Edit clips that showcase product usage, features, and testimonials in a clean, concise, and conversion-driven style. Preferred candidate profile Requirements: * 13 years of experience in graphic design and video editing, preferably for D2C or consumer brands. * Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro/After Effects) or equivalent tools like Final Cut Pro, Canva, CapCut. * A strong design sense with attention to detail, typography, layout, and mobile-first visuals. * Portfolio showcasing social media work, videos, and digital campaigns. * Comfortable with fast turnarounds and multitasking on multiple briefs.