Title: Product Marketing & Branding Manager (B2B Only)Location: HyderabadExperience: 15+ YearsIndustry: Herbal ManufacturersJob Responsibilities: The Product Marketing & Branding Manager will be responsible for developing and executing marketing strategies to promote our nutraceutical products and enhance our brand presence. Key Responsibilities Includes but not Limited: Product Marketing:Develop and implement comprehensive marketing strategies for new and existing nutraceutical products. Conduct market research and competitive analysis to identify trends, customer needs, and opportunities for product positioning.Collaborate with cross-functional teams, including R&D, sales, and operations, to drive product launches and promotions. Create and manage product marketing materials, including brochures, presentations, and digital content.Monitor and analyze product performance, adjusting strategies as needed to achieve business goals. Branding: Define and maintain the brands positioning, voice, and visual identity across all marketing channels. Develop and execute brand campaigns that resonate with target audiences and reinforce brand values. Ensure consistency in branding across all product lines and marketing materials. Manage relationships with external agencies and vendors to support branding and marketing initiatives. Corporate Communication: Develop and implement corporate communication strategies to enhance the companys image and reputation.Create and manage content for corporate announcements, press releases, and internal communications. Coordinate with media and public relations teams to handle media inquiries and build positive relationships with journalists and influencers. Oversee the companys social media presence and online reputation, including content creation and engagement strategies. International Expo Management: Design, plan, and execute booth creation for international expos and trade shows, ensuring that our presence effectively showcases our products and brand identity. Collaborate with design agencies, contractors, and vendors to create visually appealing and functional booth displays. Coordinate logistics for expo participation, including booth setup, product displays, and promotional materials. Develop strategies to engage attendees and maximize brand visibility during expos. Manage the budget for expo participation and booth creation, ensuring cost-effective execution and ROI. Collaboration and Leadership: Lead and mentor a team of marketing professionals, providing guidance and support for their professional development. Collaborate with senior management to align marketing and branding strategies with overall business objectives. Manage budgets for marketing and branding initiatives, ensuring cost-effective execution and ROI. Qualifications:Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA or advanced degree is a plus. Proven experience 15+ years in product marketing, branding, and corporate communication, preferably within the nutraceutical or consumer health industry. Strong understanding of marketing principles, brand management, and corporate communication strategies. Exceptional written and verbal communication skills, with a keen eye for detail and creativity. Proficiency in digital marketing tools and platforms, including social media, content management systems, and analytics. Ability to analyze market data and generate actionable insights to drive product and brand strategies. Strong project management skills with the ability to handle multiple priorities and deadlines. How to Apply:Interested candidates can send their updated resume to office1@botanichealthcare.net or WhatsApp on 9154327238