Digital Marketing Specialist

3 - 7 years

0 Lacs

Posted:1 day ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As a Digital Marketing Specialist, your primary responsibilities will revolve around developing and implementing effective digital marketing strategies to align with business objectives. You will be in charge of planning, executing, and optimizing digital marketing campaigns across various channels. Additionally, managing social media presence, creating engaging content, and interacting with audiences will be crucial aspects of your role. Your tasks will also include creating high-quality content for campaigns, optimizing website content for search engines, and overseeing paid search campaigns. On the secondary front, you will be required to analyze digital marketing metrics to assess website traffic, engagement levels, and conversion rates. Developing and executing email marketing campaigns, crafting valuable content for a specific target audience, collaborating with influencers, and managing digital assets like images and videos will also fall under your purview. To excel in this role, you should possess a strong grasp of digital marketing principles encompassing SEO, SEM, social media, and email marketing. Your analytical skills will be put to the test as you analyze metrics to make informed decisions. Creativity will play a key role in devising engaging content and campaigns, while effective communication skills will be essential for collaborating with internal teams and external stakeholders. Your ability to adapt to evolving digital marketing trends and technologies will be critical for success. Proficiency in tools such as Google Analytics for tracking website performance, familiarity with SEO tools like Ahrefs and SEMrush, knowledge of social media management platforms such as Hootsuite, and experience with email marketing software like Mailchimp are desired. Moreover, familiarity with content management systems like WordPress or Drupal will be beneficial. This full-time, permanent role offers benefits including cell phone and internet reimbursement, health and life insurance, provident fund, performance bonuses, and yearly bonuses. The work schedule includes day and morning shifts, with the requirement for in-person work at the designated location. For further details, please contact 90723 79111.,

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